Led the development of Segmentation strategies across all Snack & Candy categories for over 1800 Target locations.• Developed and executed merchandising & marketing strategies around store segmentation initiatives to drive top-line sales growth, drive awareness and increase trips• Defined and executed business strategy for $60M Regional Chip Category. Delivered strong year-over-year growth for 3 consecutive years.• Negotiated cost reductions and service level improvements to drive profitability and instock rates. Examples include negotiations with Regional Chip vendors that delivered over $2M of margin improvement for 2015.• Collaborated cross-functionally with the planning and replenishment team, marketing and store operations to ensure that all merchandising strategies, including displays, pricing and promotions are easily executed at store level.• Analyzed category trends to create relevant store cluster groups and build merchandising strategies to support those opportunities.• Developed and implemented Multicultural test strategies designed to identify merchandising updates that drive/increase engagement with an increasingly more diverse market.• Curated assortment for Hyper-Segmentation test strategy across 81 Midwest locations that will deliver over $10M incremental sales growth.• Managed Snacks & Candy Offshore strategies for Hawaii and Alaska.

Led team of 5 Regional Segmentation Merchants in the development of Regional segmentation strategies across Dry Grocery, Snacks and Beverage categories.• Delivered in excess of $300M sales in 2013, outpacing chain with a 4.5% mature rate.• Worked with cross-functional team to develop process that ensured the delivery of clear, executable Segmentation strategies that aligned with core merchant objectives.• Led a cross-functional team that included Merchandising, Replenishment, Presentation, Guest Insights and Merchant Process teams to drive the integration of Segmentation within the core merchandising process.• Created and led a cross-functional group that standardized Segmentation processes across the broader Segmentation buying team• Coached, mentored and trained Regional Segmentation Merchants to achieve a common process for Regional evaluation and strategy development.

Developed segmented strategies that drove profitable growth and guest relevancy for 380 Target locations in the North and Offshore markets, with a focus on localized and multicultural assortments. • Created localized merchandising strategy for Offshore store launches in Alaska and Hawaii markets. Curated over 1300 new items across 30 new vendors to support unique needs of local guests. The program delivered in excess of $2M in sales over the first 52 weeks! •