- Management of B2B e-commerce platform, including improvement of user experience and site performance.- Development of online sales strategies to meet our expansion objectives (x4 revenue in 2023).- Analysis of site performance (traffic, conversion, average basket) to identify improvement opportunities.- Coordination of promotional campaigns and product launches on the website (CMS).- Manage relations with external partners (Waeg, Sales Force) to ensure the site's technical and functional performance.- Supervision of logistics processes linked to online orders to guarantee optimal order management and delivery.- Collaboration with sales, marketing and IT teams to align our strategy with the company's global objectives.- Management of a work-study student in charge of product reporting, customer service and business development.

- Analysis of sales performance through dashboards and weekly reports. - Contribute to market research to identify growth opportunities and industry trends. - Support in results analysis and forecasts to propose recommendations and- optimize performance. - Collaborate with marketing and sales teams to develop strategies based on data analysis. - Set up and automate reporting tools to improve efficiency in monitoring performance indicators. - Participate in management presentations, highlighting key business insights and recommendations.

- Audited a 1000 products sample using Excel formulas to define opportunities areas to improve the customer experience, display better product options and upgrade product configuration online.- Created training documentation and feedback loop for an offshore team reviewing 10K products for new site experiences, expected to generate $9.1M in incremental revenue in the second half of 2021.- Leveraged data science model to pilot a new method to increase coverage of product groupings on-site by 9%, allowing customers to more easily discover products with similar styles.

- Directed the digital communication strategy for the PR action plan by creating a social media campaign, interviews, podcasts, and short documentaries,.- Created press releases and news roundups daily to have a global view of the press environment. - Updated clients’ databases to reinforce the relations with the media.- Participated in monthly strategic reunions to follow-up and maintain contact with the journalists.