Supporting the 9 Regions in their holistic Pricing Transformation plan, focusing on: processes, methods, People and technology (PFx). Part of the MICHELIN Group Pricing Transformation Team within the Corporate Direction Customer Experience.

Responsible for a multi product line salesteam of 12 junior, senior and Key Account professionals. B2B (truck, agricultural, industrial and earthmover)B2C (passenger car, light truck and 4x4)Michelin Service and Solutions BNL - outsourcing and PPK/Product and Service sales

Managing sales team of 10 Multi Product Line professionals (BE+ LUX) B2B (truck) / B2C (passenger car, light truck and 4x4)

Coordinated procurement and sales (1+Bn€) in a PE backed business, optimizing margin rate +0.5pts. Managed an international commercial team of 5 people. Deployed web-based business steering tool achieving 1+Mn€ additional rebates from suppliers. Optimized working capital (YoY -19%).

Managed 700+Mn€ turnover of products and services, increasing contribution +2pts. Growing market share +1.5pt by optimising pricing in the regional markets. Managed yearly/monthly commercial terms and conditions and price ramping. Defined the pricing strategies for the 3 segments and 7 brands in portfolio. Helped shaping the European pricing strategy, growing south-EU market share +1pt.

Responsible for Pricing, Quantification and Analysis of a 150+Mn€ region, launching non-premium offers to accompany a growing market. Implemented corrective action plans by delivering weekly analysis (sales, SoM, SoL, forecasts, supply) to the commercial director. Optimised pricing and coordinated with the marketing and sales teams, to meet sales targets

Responsible for 30% Belgian turnover, increasing market share +7pts. Key account to Eurotyre-Ceva retail network developing sales +10%. Coached 5 junior colleagues, becoming operational in their sales regions. Technical advice to end users, optimising their tire management (value selling and TCO).

Managing and pitching to media relations. Organizing press events, interviews and preparing and coordinating press releases. Following up on media coverage and internal planning and reporting.Expanding PR responsibilities and opportunities through Social Media.

Editor for Stubru Morning radio show.Editing webpage/social media websites.Preparing and booking interviews with live guests.Responsible for pre- and post-production.