Thomas Bouvier Email & Phone Number

Paris, Fr

London, London, Gb

Leading the marketing and commercial strategies for Beauty Pie, the world’s first luxury beauty and wellness buyers’ club, across the UK and US markets. Responsibilities encompass end-to-end marketing functions, including product launches, category management, financial targets, product strategy, positioning, market research, expansion, content creation, and team management.• Orchestrate +100 global product launches spanning skincare, makeup, body care, hair care, fragrance, home, and supplements, optimizing the product portfolio and category assortment• Manage product revenue targets and promotional calendars, achieving consistent annual sales growth exceeding 28%• Collaborate closely with the global leadership team, including the Founder and CEO, to formulate a vision and strategy for UK & US brand expansion, resulting in market share and brand awareness growth • Develop and execute comprehensive marketing plans, encompassing go-to-market strategies, promotions, events, and 360-degree activation plans, while coordinating 7 cross-functional teams and 3 direct reports• Direct data-driven online and offline marketing campaigns, overseeing omnichannel content creation and distribution, shaping compelling product positioning and value propositions in marketing materials• Establishes and monitors budget investments, as well as conducting marketing P&L analysis and reporting

Plan-Les-Ouates, Geneva, Ch

• Directed UK brand and trade marketing, forming key partnerships with top retailers like Harrods and Amazon, driving a 25% sales increase through online and offline activations• Led E-commerce & DTC strategies, increasing purchase frequency and basket value• Managed budgets and forecasts, hitting revenue targets• Oversaw promotional activations, PR, social media, and influencer strategies• Developed CRM and loyalty programs• Coordinated 4 cross-functional teams and supervised 2 direct reports• Led UK Diversity & Inclusion initiative for B Corp Certification

London, London, Gb

• Led brand strategy, product launches, category management, and promotions• Oversaw brand image, PR and CSR initiatives• Directed trade marketing initiatives, encompassing visual merchandising and events, while managing critical retailer relationships such as Boots and establishing performance targets.• Championed digital strategy, overseeing social media, influencer management, web development, and SEO to boost online visibility• Directed CRM and database management• Analyzed product assortment, sales performance, and supply chain, ensuring budget management and offering pricing strategy advice

Paris, France, Fr

• Championed impactful marketing campaigns, engineered brand strategies, and executed event management for prominent clients in the wine and spirits sector, including Chablis, Burgundy, Loire Valley, Alsace, and Label 5 whiskey• Led digital marketing consulting, creating engaging content, managing social media, influencers, and websites, implementing SEO tactics for an enhanced online presence• Drove client acquisition, retention, and portfolio growth through strategic recommendations and compelling pitch presentations• Managed annual budgets exceeding £1 million, ensuring cost-effective project execution and delivering measurable ROI

Paris, France, Fr

Paris, Fr

• Co-ordinate market research projects and monthly competition analysis• Produce UK trading activity reports• Co-ordinate and implement sales promotions• eCRM management • Co-ordinate and implement PR events • Maintain budget and process of invoices

Paris, Fr

• Developed visual merchandising for POS (PLV creation, media campaigns)• Responsible for the content of the website• Managed the VIP program (brand best sellers) • Managed monthly point-of-sales incentives and rewarding programs.• Managed marketing tools for each promotional period: developed POSM (displays, leaflets, booklets, posters, wobblers) and sales pitch• Organized a stand for the JDP (international dermatologist and beauty congress): design of the stand, organization and communication• Analysed monthly sales reports: competition analysis, monthly updates of sell out reports, sales forecasting

Master'S Degree, Business, Management, Marketing, Finance And Economics

International Business And Management Studies, International Marketing