Thomas Boyce Email & Phone Number

Vail, CO, US

Cambridge, MA, US

• Develop a trusted advisor relationship with multiple C Level Executives by being passionate, honest, upfront about deliverables, and enthusiastic about the client’s goals.
• Tailor Integrated Digital Marketing Strategies with an emphasis on first understanding sales funnels, client's pain points, and buyer personas then launching multi-channel digital campaigns to drive lead generation as.
• Build and manage demand generation campaigns across paid, owned and earned channels: Google AdWords, Email, Retargeting, Display Advertising, Software Platforms, LinkedIn, Twitter, Facebook, Paid Content Syndication
• Optimize website and blog content for higher search visibility through SEO and SEM programs, uncover competitive insights, and keyword opportunities
• Communicate campaign progress of weekly/monthly/quarterly initiatives to internal and external stakeholders as well as being the team Project Management lead to better execute new tests and campaigns.

US

• Devised client management strategy in acquiring, negotiating and maintaining strategic business relationships with over 40 C-level executives, working 1-on-1 to secure year to year retention while driving new business
• Represented the company at all trade-show and marketing events
• Provide digital vision for multi-channel digital B2B and B2C lead generation campaign with a $10M portfolio through the use of email, SEM, call centers, and SEO
• Guided the daily interdepartmental Scrum along with Technical Director in the creation of internal analytics software that tied in with third-party Automation. Using a custom Agile methodology, we completed this.
• Provided decisive guidance in the backward integration of 2 competitor call centers resulting in improved lead generation cost-saving and efficiency
• Operation Director for 100+ seat call center – handling all aspects of budgeting, hiring, reviews, equipment purchases, training, and staff development

US

• Hired, trained, and mentored over 40 SEO team members in keyword research, website auditing, content development, and link building strategies helping to gain page 1 results for many high traffic keywords
• Managed all demand generation activities, CRM campaigns, and marketing automation activities, including nurturing emails and nurturing flows
• Paid Digital Media manager for SEM campaigns with keywords ranging from $1 to $50 per click. Increasing click-through rate by 25% as well as 50% growth in leads generated
• Collaborated with Google Analytics certified company on best practice for understanding important data-driven performance indicators from Analytics and how to take advantage of them
• Liaison with an outside PR firm for press release drops, interview outreach, content marketing, and link building strategy

• Develop and implement new strategies to increase profit.
• Execute all daily bar operations, including accounting and inventory.
• Ensure excellent customer satisfaction by providing high-quality service focused on regular clientele.

US

• Primary owner of the business account relationships for home page keyword buys as well as long term strategic partnerships with crucial digital news outlets: Yahoo, McClatchy, Gannett, and others as identified.
• Improved website traffic and total time spent on site by managing design, functionality, performance, and maintenance of the corporate website. Implement responsive design and mobile-friendly UX/UI techniques.
• Researched and built a strategic vision for longtail keyword SEO campaign
• Brainstormed, developed, and executed successful creative for Display Ads for Targeted, Blind, and Vertical Ad Networks buys
• Oversaw the development of landing pages using strong calls to action to drive ever-increasing conversions while reducing drop and abandon rates

US

• Providing demographic data for ad targeting to further group audiences into campaigns
• Coordinated the design, development, and implementation of new reporting and analysis

• Cold Called 100’s of leads per day screening preliminary loan requests, gather financial background and starting the loan application process.
• Maintained referral relationships and approach leads by cultivating relationships with real estate agents, financial planners, accountants, and others, who referred clients to team