I'm a digital marketing professional with experience in a wide range of disciplines who has: - Managed a team generating 200,000+ B2B leads for SaaS clients via email campaigns- Developed 25+ e-commerce, membership sites & online training platforms- Authored 400+ high-converting B2B emails and 20+ online training courses- Conducted 300+ one-on-one customer interviews, informing product development, marketing strategies & personas- Co-developed and successfully launched my company's first three digital products- Prepared 150+ weekly competitive & market research reports- Analyzed 10,000+ user sessions using heat maps & recordings to optimize UX and conversions- Increased key email marketing KPIs by up to 90%- Increased publication LTVs by 62% My career has been defined by versatility, continuous improvement, exceeding goals & embracing new challenges.This diverse experience lets me approach business problems from multiple angles, making me a go-to resource for out-of-the-box thinking & problem-solving, as well as serving as a valued and trusted advisor to colleagues.My approach combines data-driven decision-making with a deep commitment to understanding and serving customer needs - both internal & external. I excel at bridging gaps between departments, translating complex data into actionable insights stakeholders can understand, & fostering collaboration to achieve business objectives.I’m an empathetic, customer-centric marketer who enjoys picking up the phone to talk to customers. It sounds "low-fi”, but I urge you to try it before doing anything with Qualtrics. As a copywriter, I thrive on storytelling - whether it's crafting compelling case studies, writing user stories for product development, or communicating a brand narrative.My commitment to continuous learning, which began with me teaching myself HTML and CSS in 2003, continues today as I expand my skills in SQL, SPSS, Python, R, Tableau, and Power BI to enhance my data analysis and visualization capabilities.FWIW, I'm also a published author whose work has appeared on McSweeny's, Pank, Apiary & Short, Fast and Deadly.I’d love to connect and explore how my multifaceted expertise can drive growth, innovation, & success for your organization.Key Competencies:Digital & Email Marketing Strategy |Copywriting & Content CreationCustomer Research & InsightsProduct Management & DevelopmentMarketing Analytics & ReportingConversion Rate Optimization (CRO)UX/UI Research & ImplementationWeb Design & DevelopmentLead Generation & NuturingCross-Functional Team Leadership