Product Marketing Manager
Current• Coordinate product lifecycles, serving as Subject Matter Expert (SME) for product requirements based on customer demands. Manage two direct reports and 10 internal partnerships.• Cross-functionally collaborate with department leaders across manufacturing & materials engineering, accounting, UX design & product quality control, customer service, and field support operations.• Train team members in product knowledge to maintain user support after product launches.• Strategically plan & design marketing campaigns and project timelines with Director of Digital Marketing; consult with Lead Editor & Senior Graphic Designer to develop content, such as advertisements, internal technical manuals, and sales documents.• Establish positive relationships with vendors, employees, consultants, and customers to inform strategic planning.• Communicate between internal teams and customers to devise pricing models and negotiations; serve as product SME to advise clients on product optimization.• Advise on HR training videos as well as presentations for in-office guests.Select Achievements• Directed three product launches simultaneously, including healthcare simulators, ultrasound simulations, and AR headsets enabling visualization of healthcare intervention scenarios in real-time.
