Experienced Marketing Specialist at Europcar Mobility Group, adept at driving cross-country product harmonization and executing local marketing strategies. Proven success in leading the Privilege Loyalty Program (customer reward program), managing key partnerships for revenue growth, and overseeing brand exposure.Previously, as Website & Content Coordinator, demonstrated expertise in managing SEO-compliant site content, coordinating email marketing, and creating impactful digital assets. Proficient in Adobe design suite and dedicated to ensuring top-notch user experiences. Eager to bring my strategic marketing and digital coordination skills to dynamic challenges in the ever-evolving industry landscape.
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Marketing ManagerMechmaxx IncNew York, Ny, Us -
Marketing SpecialistEuropcar Mobility Group Jan 2023 - PresentMelbourne, Victoria, AustraliaKey Responsibilities: • Deploy new Group products/services and contribute to harmonization across countries• Support Head of Marketing in executing local activities within budget and aligned with Group & Local strategy• Serve as Privilege Loyalty Program contact • Manage customer-specific marketing initiatives to support the Sales team• Participate in customer and partner meetings with Sales Managers/Representatives• Own and manage partners for revenue growth and brand exposure• Manage collateral, merchandise, and signage in line with brand guidelines• Oversee local loyalty rewards program and reporting• Implement brand updates and new product launches per international guidelines• Provide support for new location launches, events, and conferences -
Marketing Coordinator400 Gradi Feb 2022 - Jan 2023Melbourne, Victoria, AustraliaKey Responsibilities: • Management of site content on several Content Management Systems ensuring they meet SEO requirements (WordPress, Squarespace)• Responsible for the creation, branding and management of digital marketing assets using Adobe design suite (Indesign, Photoshop and Illustrator).• Co-ordinate the emailing promotional calendar (EDM Marketing - Mailchimp)• Operation and development of all social media platforms - Instagram, Facebook, TikTok, Pinterest and more. Posting as required on all platforms. • Content planning, creation and copywriting.• Edit video/audio content to produce final assets primarily for Instagram and Tik Tok, driving the design and creative vision to support brand launches and activations• Planning and executing social media initiatives to increase brand awareness. -
Website & Content CoordinatorEuropcar Mobility Group Jun 2020 - Feb 2022Melbourne, Victoria, AustraliaKey Responsibilities: • Management of site content on several Content Management Systems ensuring they meet SEO requirements (Contentful, WordPress, Jahia 6, Jahia 7)• Responsible for the creation, branding and management of digital marketing assets using Adobe design suite (Indesign, Photoshop and Illustrator).• Co-ordinate the emailing promotional calendar (EDM Marketing)• Co-ordinate the local and cross-border promotional contents on the website and on relevant digital marketing channels• Conduct in depth and regular user testing on the website site to ensure that functionality works correctly with high level of quality• Manage print house relationship, stock control and distribution of marketing materials to branch network -
Sales ExecutiveSuncorp Group May 2019 - Jun 2020Brisbane, Queensland, Australia -
Media & Communication InternQueensland Music Festival Feb 2019 - Jul 2019Brisbane, AustraliaKey Responsibilities: •Planning and organizing content schedules efficiently using Excel for a strategic online presence.•Utilizing Photoshop and InDesign for visually engaging social media content and Squarespace for daily blog creation.•Management of social media channels with Hootsuite, integrate email campaigns using Mailchimp, and analyzing results with Google Analytics.• Pitching ideas in team meetings by proposing audience engagement strategies for a dynamic online presence. -
Graduate AccountantAsanthi Consulting Jan 2017 - May 2019Brisbane, Australia -
Sound EngineerStraddl Podcast Feb 2016 - Sep 2016Brisbane, Queensland, AustraliaKey Responsibilities:•Responsible for the recording, editing, and music creation for the podcast.•Maintaining high-quality audio and eliminating background noise during editing.
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Camera OperatorSt Joseph'S College, Gregory Terrace May 2015 - Oct 2015Brisbane, Queensland, AustraliaWeekend Sporting Events Camera Operator
Thomas Yip Education Details
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Diploma Of Digital Marketing -
Bachelor Of Business/Bachelor Of Communication
Frequently Asked Questions about Thomas Yip
What company does Thomas Yip work for?
Thomas Yip works for Mechmaxx Inc
What is Thomas Yip's role at the current company?
Thomas Yip's current role is Marketing Manager.
What schools did Thomas Yip attend?
Thomas Yip attended Digital Marketing Institute, Qut (Queensland University Of Technology), St Joseph's College, Gregory Terrace.
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Thomas Yip
Sydney, Nsw -
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2barwonhealth.org.au, barwonhealth.org.au
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