Youtube Manager
CurrentIncreased YouTube profit by 41% since date of hire, for a total increase of $4.164 million.Grew subscriber base from 3.8 to 4.93 million.Grew 16 artist channels from 0 subscribers to Official Artist Channels with full monetization under the YouTube Partner Program, generating 264,350 subscribers and 17.467 million views.Ensured proper digital distribution and copyright management for 16 artists.Provided accurate and time-sensitive data to the finance, marketing, artist management, operational, and publishing departments, among others. Managed financial reporting for the executive team, providing information to make strategic decisions and positively affect profitability.Managed visual marketing assets for 16 artist channels on Youtube. Created and managed curated video playlists for 16 channels. Responsible for all comment interactions and mediation for 16 channels.Successfully marketed the Worship School 2023 event, resulting in a sold-out event.Implemented ad-based promotional video campaigns for album releases. Weekly metadata tag and SEO optimization for all published videos.Managed curated artist merchandise shop integration across 16 Youtube channels.Drew on my vast technical knowledge to support my team in saving time and resources.Professionally developed team using resources such as Lominger Competencies and literature for business development.