Thomas Chalk Email & Phone Number

Burbank, CA, US

• Lead the programme of research to supporting commissioning, development and the release of original programming across EMEA for Disney+
• Provide insight on content trends across EMEA to support the overall commissioning strategy
• Assist the development and release of original programming, identifying any editorial
• holdbacks in the shows as well as key hooks to be highlighted as part of marketing campaigns
• Key projects include a multi-market viewer/ customer journey, programme concept testing, Pilot (Product) Testing, and IP Testing. Lead the roll-out and utilisation of BARB Focal Metre SVOD measurement internally
• Utilise industry sources, ratings data and custom quantitative and qualitative research

OO

• Provide strategic research and insight for the UK channels
• Lead the analysis of UK channels ratings performance and manage internal relationships with key stakeholders including programming, scheduling and marketing
• Developed relationships with external market research agencies. Manage projects including brand trackers, creative testing, marketing campaign analysis and segmentations
• Keep key stakeholders informed on FNG channels and competitor performance
• Work closely with programming and provide actionable analysis and insight to improve performance
• Identify target audiences for upcoming launches and returning series for marketing campaigns

Culver City, CA, US

• Joined as an Analyst before being promoted to Senior Analyst in July 2014
• Provide regular reports and ad hoc analysis to the Europe, Middle East and Africa Networks team
• Commission quantitative and qualitative projects to provide strategic and tactical insight through external agencies or our internal panels
• Give long and short term insight on existing channel strategy and market trends to help scope new business opportunities
• Good relationships with key stakeholders influencing decisions in multiple areas including programming, scheduling, marketing, business development, affiliate sales and senior management
• Act as the day-to-day research contact for key channels

• Part of a team which conducts desk research on the financial services market.
• Focus on desk research and forecasts of the payment card market.
• Write opinion pieces on recent developments in financial services.
• Track developments in retail banking through studying press releases of significant companies.
• Contribute to, and occasionally chair, weekly debates about developments in financial services.
• Improved my knowledge of Microsoft Excel.

New York City, NY, US

• Completed an internship working in an audience research function as part of the emerging markets team.
• Developed knowledge of Nielsen and BARB data which I analysed for the regular reports and ad-hoc requests.
• Gained an understanding of the television industry, audience viewing behaviour and advertising sales.
• Analysed key trends occurring on the NBC Universal network channels and expressed opinions about the causes and possible solutions.
• Helped forecast future ratings to develop advertising sales targets.
• Learnt to create and write concise reports which interpreted the channel performance.

2.1 Ba (Hons), Modern History With Economics

Education record