Thomas Chalk Email & Phone Number

Burbank, Ca, Us

• Lead the programme of research to supporting commissioning, development and the release of original programming across EMEA for Disney+• Provide insight on content trends across EMEA to support the overall commissioning strategy• Assist the development and release of original programming, identifying any editorial • holdbacks in the shows as well as key hooks to be highlighted as part of marketing campaigns• Key projects include a multi-market viewer/ customer journey, programme concept testing, Pilot (Product) Testing, and IP Testing. Lead the roll-out and utilisation of BARB Focal Metre SVOD measurement internally• Utilise industry sources, ratings data and custom quantitative and qualitative research• Provide statistical analysis of research results through Q• Line manager providing mentorship and career advice

Oo

• Provide strategic research and insight for the UK channels• Lead the analysis of UK channels ratings performance and manage internal relationships with key stakeholders including programming, scheduling and marketing• Developed relationships with external market research agencies. Manage projects including brand trackers, creative testing, marketing campaign analysis and segmentations• Keep key stakeholders informed on FNG channels and competitor performance• Work closely with programming and provide actionable analysis and insight to improve performance• Identify target audiences for upcoming launches and returning series for marketing campaigns• In-depth knowledge of BARB rating data. Advanced user of Advantage-TechEdge ratings software • Keep track of developments in the UK media landscape and market research industry

Culver City, Ca, Us

• Joined as an Analyst before being promoted to Senior Analyst in July 2014• Provide regular reports and ad hoc analysis to the Europe, Middle East and Africa Networks team • Commission quantitative and qualitative projects to provide strategic and tactical insight through external agencies or our internal panels• Give long and short term insight on existing channel strategy and market trends to help scope new business opportunities• Good relationships with key stakeholders influencing decisions in multiple areas including programming, scheduling, marketing, business development, affiliate sales and senior management• Act as the day-to-day research contact for key channels• Gained knowledge of free-to-air and Pay TV markets in the UK and across EMEA• Advanced knowledge of ratings data and tools, such as TechEdge, also provide training to colleagues• Build ratings dashboards via Tableau • Previously worked across the Production, Distribution and Networks business where I tracked key Sony property performance across EMEA and created sales presentations for deal negotiations and content sales Courses: Market Research Society Essentials of Qualitative Research

• Part of a team which conducts desk research on the financial services market.• Focus on desk research and forecasts of the payment card market.• Write opinion pieces on recent developments in financial services.• Track developments in retail banking through studying press releases of significant companies.• Contribute to, and occasionally chair, weekly debates about developments in financial services.• Improved my knowledge of Microsoft Excel.

New York City, Ny, Us

• Completed an internship working in an audience research function as part of the emerging markets team.• Developed knowledge of Nielsen and BARB data which I analysed for the regular reports and ad-hoc requests.• Gained an understanding of the television industry, audience viewing behaviour and advertising sales.• Analysed key trends occurring on the NBC Universal network channels and expressed opinions about the causes and possible solutions.• Helped forecast future ratings to develop advertising sales targets.• Learnt to create and write concise reports which interpreted the channel performance.• Completed a variety of ad-hoc requests ranging from scheduling queries and discussion documents to contributions to sales pitches.• Significant use of Microsoft Office software in particular Microsoft Excel and Powerpoint. Also on a daily basis uses TechEdge software to access the Nielson ratings data.• Contributed to decision making of channels direction and worked well with senior staff.• Learnt to manage my time effectively and work to tight deadlines.

2.1 Ba (Hons), Modern History With Economics

Education record