Swale Division: Customer Identification, Customer Knowledge, and MembershipAs part of the Customer Growth domain, I drive retention at Swale through seamless and personalized relationships across Decathlon's global sports and commerce ecosystem.RESPONSABILITIES- Set Vision and Goals: Define the product direction and align it with company objectives.- Create and Execute Roadmaps: Develop and implement plans outlining product development and launch timelines.- Achieve Revenue Targets: Ensure products meet financial goals.- Manage Product Lifecycle: Oversee products from conception to launch and beyond.- Collaborate with Teams: Work with engineering, design, marketing, and sales to build and improve products.- Lead the Team: Mentor and guide product managers.- Allocate Resources: Ensure the team has the necessary resources to succeed.- Communicate Plans: Keep stakeholders informed about product progress and performance.- Manage Budget: Handle the product budget and control costs.KEY ACHIEVEMENTSVision and Strategy: Set the Decathlon Member Account 4-year vision and strategy.Roadmap execution : - Built and deployed a global multi channel customer account front-end, API platform and datalake across 74 countries, supporting over 200 client apps to manage more than 200 million accounts and generating global revenue of $15.4B in 2022.- Built and deployed a global membership loyalty solution across European countries.TEAM EXPANSION AND SUPPORT- Team Growth: Expanded the team from 20 to 150 members.- Management: Managed 4 Group Product Managers and 25 Product Managers.- Agile Framework: Deployed a large-scale agile framework (Scrum of Scrums) and provided product management coaching.

Board Member of Decathlon Malaysia and Decathlon Greece

In charge of the opening of following countries : Iran, South Korea, Japan, Greece and KazakhstanGlobal coordination of phases supply, It, Finance, construction, humain, etc ..Also : Ecommerce it strategy referent

First in charge of the "CUBE" program prestudy an then in charge of the Agile transformation of the program"CUBE" program is omnichannel transformation (skill and IT) on almost 20 countries and 1000 stores.More than 12 scrum teams involved aligned

In charge of IT Strategy and projects .