More than 37 years of professional experience. Strong background in Food & Beverage .in procurement and Business development in Sales Management. Highly organized, analytical thinking with high level of self-learning skills on my own initiative or working with a team. High energy levels with focus on business results as well as developing and maintaining business relationships
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Sales And Procurement HeadMassi Trading DmccDubai, Ae -
Business Development ManagerPmi Foods (Parker Migliorini International) Apr 2022 - PresentDubai, United Arab Emirates
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General ManagerThomsun Foods (A Thomsun Group Company) Mar 2013 - Mar 2022Dubai, United Arab EmiratesOverseeing daily business operationsDeveloping and implementing growth strategiesProcurement and maintaining apt stock levelsRecruiting /trainingAcheive bottom line as per directors budgetAchievements: Acheived monthly sales turnover- from 2 million to over 12 million from the start to end of my tenure
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Sales ManagerProgressive Traders Llc(A Startup For Family Food Centre, Qatar) Feb 2012 - Feb 2013Dubai, United Arab Emirates• Was responsible in starting their frozen / dry operations in 2011. Reporting to the MD, the primary duties included• Obtaining all relevant approvals for the start up operation in UAE• Recruitment of sales and administrative staff• Obtaining new agencies. A few of these were Filletti(Germany), Tazej processed products from PFI(Oman), Frozen Vegetables from Saro(India) etc…….• Increased the routes from 2 to 7 in a span of 7 months.• Was able to list most of… Show more • Was responsible in starting their frozen / dry operations in 2011. Reporting to the MD, the primary duties included• Obtaining all relevant approvals for the start up operation in UAE• Recruitment of sales and administrative staff• Obtaining new agencies. A few of these were Filletti(Germany), Tazej processed products from PFI(Oman), Frozen Vegetables from Saro(India) etc…….• Increased the routes from 2 to 7 in a span of 7 months.• Was able to list most of our brands in all major key accounts in UAE• Managing outsourced warehouse facility for both Frozen and dry products• Overlooking financial activities. Show less
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Account ManagerBrf - Brasil Foods (Perdigao) Apr 2005 - Feb 2011Reporting to the General Manager.Responsible for the sales and brand building of the PERDIX brand in UAE/Oman/Qatar/BahrainInteracting, with distributors, in the region, for enhancing, the brand image and sales.Ensuring that all expenses are within the budgeted marketing spend.Preparing the yearly budgets and quarterly reviews.Ensure budgeted sales volumes are met in each product category.Ensure key accounts are serviced as per company norms.To initiate trade… Show more Reporting to the General Manager.Responsible for the sales and brand building of the PERDIX brand in UAE/Oman/Qatar/BahrainInteracting, with distributors, in the region, for enhancing, the brand image and sales.Ensuring that all expenses are within the budgeted marketing spend.Preparing the yearly budgets and quarterly reviews.Ensure budgeted sales volumes are met in each product category.Ensure key accounts are serviced as per company norms.To initiate trade marketing activities for Key accounts in consultation with distributors.Achievements: 100% listing of drive lines in all Hypermarkets/Coops/A class in UAE Achieved price increases on the entire product portfolio in all sectors of the trade through effective dialogue in UAE market. Terminated distributor in Bahrain, as his manipulation of claims was exposed with proof. Show less -
Market ManagerFamily Food Centre May 1997 - Mar 2005Family Food Centre is a leader in FMCG, and a major distributor and logistics facilitator for retail consumer goods in Qatar.Responsibilities: Managing the sales, marketing and administrative functions, reporting to the General Manager on operations and profit related matters. Leading a team of 174 from the sales, logistics and warehouse departments. Initiating a activity calendar that ensures actionable results to support sales goals, instigating marketing activities… Show more Family Food Centre is a leader in FMCG, and a major distributor and logistics facilitator for retail consumer goods in Qatar.Responsibilities: Managing the sales, marketing and administrative functions, reporting to the General Manager on operations and profit related matters. Leading a team of 174 from the sales, logistics and warehouse departments. Initiating a activity calendar that ensures actionable results to support sales goals, instigating marketing activities to support these findings by positioning products in a creative way to drive consumer adoption. Heading retail and brand management of various products, coaching and motivating multiple sales teams towards increased sales and higher performance standards. Conducting a segmentation and need base analysis of current and potential customers to identify opportunities for new products and brands. Liaising with prime suppliers and dealers and managing inventory control, order placements in conformity with sales forecasts and available stock. Establishing and maintaining client relations, influencing customer retention and loyalty through effective serving, and systemizing sales operations. Preparing yearly budgets and periodical reviews of agency performance. Constantly achieving target profits and ensuring that all incurred costs are agreed with and recovered from Principals. Organizing logistics and implementing regulatory procedures for maintaining and operating the warehouse.Achievements: Skillfully negotiated and awarded the distribution rights for Tata Tea (India), Taikoo sugar (Hong Kong) and Al Watania chicken (KSA) between 1998 and 2000. Initiated and exceeded the annual revenue growth from 44 million to over 80 million in a record 5 years period. Show less
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Field Sales ManagerAli Bin Ali & Partners ( An Inchcape Associate Company) Sep 1983 - Mar 1997Doha, QatarPositions heldFeild Sales manager reporting to General ManagerFeild Sales manager reporting to Market ManagerSenior credit sales executiveSales SuprevisorVan sales executiveMerchandiser
Thomas Cherian Skills
Thomas Cherian Education Details
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Holy Cross Matriculation School,Tamil NaduCms College, Kerala
Frequently Asked Questions about Thomas Cherian
What company does Thomas Cherian work for?
Thomas Cherian works for Massi Trading Dmcc
What is Thomas Cherian's role at the current company?
Thomas Cherian's current role is Sales and Procurement Head.
What schools did Thomas Cherian attend?
Thomas Cherian attended Holy Cross Matriculation School,tamil Nadu.
What skills is Thomas Cherian known for?
Thomas Cherian has skills like Fmcg, Trade Marketing, Food, Sales Management, Negotiation, New Business Development.
Not the Thomas Cherian you were looking for?
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Thomas Cherian
Dubai, United Arab Emirates -
Thomas Cherian
Strategic-Thinking Professional With Experience In Business Development, Project Management, Building Customer Relationships, Cultivating Partnerships And Growing Profit ChannelsUnited Arab Emirates -
Thomas Cherian
Dubai, United Arab Emirates4citigroup.com, gmail.com, citi.com, gmail.com -
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