Product And Marketing Specialist
Current· Marketing services in a B2B and B2C environment including traditional, digital, and social channels.· Execute marketing communications strategy to support product, channel, and brand strategies. Ensuring marketing materials and programs are developed, disseminated, and maintained as appropriate.· Assist with product launches, internal updates, and marketing communications.· Managing and implementing strategic category reviews, and administering and coordinating day-to-day activities.· Develop and communicate category strategies to achieve margin targets.· Use lifecycle analysis, market research, and industry trends to ensure portfolio has necessary depth and breadth while maintaining financial effectiveness.· Assist with mapping out product lifecycles and new product development programs.· Understand the competitive landscape through continual market analysis, building relationships internally and externally, utilizing a strong understanding of market trends to identify and communicate product opportunities.· Evaluate opportunities using business case methodology and communicate strategy internally.· Interact with sales to define product lines and develop sales strategies, as well as product knowledge training, tradeshows, and customer visits.· Work with Purchasing to negotiate programs and distribution agreements with vendors.