I’ve led The FA’s education marketing team for the past four years, setting the content, communications, and marketing strategy to connect coaches with our range of learning events, content and opportunities. Highlights have included:- Delivering more than 7,000 sign-ups (exceeding target by 100%) for The FA’s blue-chip new course product – The FA Playmaker supported by BT – through our #MakeFootballHappen campaign.- Creating The FA’s first-ever brand identity for education, uniting more than 30 courses and 55 learning products under one modern, professional look and feel. - Securing £250,000 investment and leading on the development of The Boot Room - The FA education department’s new coaching content platform that welcomed 600K visitors within first six months and 1.7m+ to date

Set the content and communications strategy for The FA Licensed Coaches’ Club (37,000 members) and for The FA’s relationship with all qualified coaches (300,000). Highlights included: - Achieving a site-record 1.15million content views across The FA Licensed Coaches’ Club website, with the launch of new content series such as Coaching Masterclasses driving the increased viewing trend - Selling out The FA’s annual Coaching Conference at St. George’s Park with a marketing campaign that converted more than 900+ bookings, and more than another 1,000 engaging with content online

I was brought in to co-edit The Boot Room - The FA’s hugely popular quarterly coaching print magazine – for nine editions, edit the Refereeing magazine for 10, and deliver the content strategy for The FA Licensed Coaches’ Club. Highlights included: - Increasing The FA Licensed Coaches’ Club membership to 30,000 – making it the biggest football coaching membership scheme in the world. - Creating The FA Licensed Coaches’ Club’s first ever welcome pack for distribution to (at the time) 25,000+ members. - Securing World Cup referee, Howard Webb, for a feature interview in issue 24

An opportunity to teach was always something I wanted to pursue, so when the chance presented itself to combine it with a move abroad, I was left with an easy decision. In my year in South Korea, I adapted quickly to the new professional and social cultures to establish myself as a valued member of the teaching staff. Highlights included:- Developing and delivering an English curriculum for children aged 3-11. - Learning to read Korean

I fulfilled several roles in my time at Selhurst Park, including editing the club’s matchday programme and official website, leading the media strategy for the playing staff, and developing content ideas for online and social media. - Launched the club’s social media strategy, creating its first ever Twitter and Facebook pages- Developing and publishing the 4-4-2 Sports Award-nominated Mick Jones Blog – an honest weekly account from the club’s assistant manager of life behind the scenes. - Leading the press day to announce Edgar Davids as a Crystal Palace player to the world’s press

After a brief spell as media and publications assistant, I moved up to take over the department and lead the club’s content and media strategies. This included editing the club’s award-winning matchday programme and website, as well as all social channels. Highlights included: - Editing 21 80-page matchday programmes that would eventually win a national programme award for Best Matchday Programme- Project-led the delivery of an official sticker book for the club’s younger fans, with just six weeks’ lead time. This included designing a season-long sticker-release plan, working with a creative agency to