I lead strategy and commercial execution for a medical device start-up company that is developing innovative solutions for those suffering with chronic conditions. My focus is on developing GTM strategy for a direct-to-consumer business model targeting both in-facility and at-home utilization. In addition, I am highly involved with our global distribution agreements.

At Becton Dickinson, a renowned global leader in medical technology, I led the US Urology and Critical Care Division, managing all P&L functions including Revenue, Commercial Strategy, Operating Expense and Execution. A notable highlight of my tenure was leading the strategy to purchase a DME and become a vertically integrated entity with the ability to provide both product and accept reimbursement assignment for our customers.

Responsible for all aspects of attracting, hiring, training, and leading a National Sales organization. Recently tasked to build insides sales team and integrate Clinical Nurse team into overall sales strategy. Currently responsible for national sales org comprised of 6-direct reports (Region Managers+ Inside Sales Manager) along with complete financial performance responsibility for outside/inside sales and a regionally aligned Clinical Nurse team. Responsible for both top line and bottom-line growth at a leading global medical technology company. ●Grew revenues from the recently launched vertically integrated business unit from $0 in 2016 to $50M in 2023 which now adds 12k new patients annually and is now second largest urological distributor in the US.●Transformed Home Care sales strategy by developing and implementing an innovative patient care program in 2009 that built a new product line with $0 revenue into $40M annually and led to two acquisitions valued at a combined $500M.●Developed, implemented, and executed new SaaS strategy to increase customer retention and satisfaction resulting in accelerated revenue growth and a decrease in bottom line costs.●Strategically realigned the Clinical Nurse with Outside Sales teams’ customer engagement efforts resulting in a 32% increase in long-term revenue patient acquisition. ●Leveraged success of patient care program to accelerate growth through distribution partnerships.●Developed enhanced candidate assessment and selection processes to grow the team from one to fifty-six members and ensure the ongoing acquisition of highly qualified and diverse team members. ●Earned the 2020 CEO Excellence Award for creating the Associate Territory Manager sales program that enabled expansions into new markets while reducing payroll expenses by 30%.

Organizational leader of US Home Care National Accounts. Promoted into new role to develop national channel relationships to build awareness and increase revenue of full line of innovative urological products in the non-acute market segment. Responsible for pricing strategy, contracting, and rebate performance. Partner with internal stake holders such as marketing and finance to align goals and execute strategy. Collaborate with business owners, CEOs, and VP of Sales to drive growth through new and existing accounts. • Tripled revenue from $1M to more than $3M. • Developed new relationships and revenue channels with major distributors such as McKesson, Cardinal, and Invacare Supply Group.• Built and established Home Care platform as key growth driver for top and bottom-line revenue growth.

Identified and engaged with potential accounts through persistent outbound prospecting to nursing homes, acute care hospitals, government facilities, and rehabilitation centers across the Southeast Region at the world’s leading developer and manufacturer of silicone catheters. Called on more than two hundred accounts in a 7-state region.● Averaged 116% of each annual goal from 2003 – 2006 and established #1 companywide rankings for annual territory growth from 2003 – 2007 and total revenue from 2005 – 2007.● Key accounts acquired include multiple HealthSouth (now Encompass Health) and VA Medical Center locations.● Designated as a new hire trainer and mentor to equip all team members with the prospecting, presentation, and closing skills required to be successful.