Thomas Craenen Email & Phone Number

Rijswijk, South Holland, Netherlands

Amsterdam Area, Netherlands

Rotterdam, South Holland, Netherlands

Sittard, Limburg, Netherlands

Rotterdam, South Holland, Netherlands

London, England, United Kingdom

Düsseldorf, North Rhine-Westphalia, Germany

Amersfoort, Utrecht, Netherlands

In this role for Vereniging Eigen Huis I am tasked with carrying out continuous development and feature requests for the eigenhuis.nl web analytics implementation. Among other things I set up the eigenhuis.nl domains' Google Analytics 4 implementation, created documentation for the team and held training sessions regarding GA4.

Zwolle, Overijssel, Netherlands

Wehkamp is in the process of migrating their web analytics implementation from GA3 to GA4. My role consists of inventorizing the current implementation, translating the old implementation into the GA4 framework and setting up new tagging in Google Tag Manager.

Schiphol, North Holland, Netherlands

For Transavia I am charged with helping the team to set up a comprehensive KPI Framework, contribute to a plan of action regarding Intelligent Tracking Prevention and assist with the Google Analytics 4 implementation.

Utrecht, Netherlands

In my role as Technical Web Analyst at ANWB I was responsible for implementing feature requests, product enhancements and maintenance in Google Tag Manager for ANWB's insurance branche. Among other things I enhanced the insurance branche's ecommerce implementation and I setup tagging for Contentsquare.

Rotterdam, South Holland, Netherlands

At KVK I was the technical lead for the data team regarding the integration of the European Commission's Single Digital Gateway. For this position I used Google Tag Manager, Google Analytics and Google Sheet's App Script to allow for the exchange of web data with the European Commission. For the domains www.ondernemersplein.kvk.nl and www.business.gov.nl I.

Amsterdam, North Holland, Netherlands

For Vattenfall InCharge I consult the data team regarding the Google Analytics and tag manager implementation.

Hoofddorp, North Holland, Netherlands

In this role I was involved in the integration of the Onetrust cookie consent tool. My responsibilities for this project included making changes to Tealium profiles as well as creating Google Datastudio dasbhoards for company stakeholders.

Amsterdam Area, Netherlands

At The Online Company I am responsible for the establishment of KPI frameworks, measurement/tagging plans and data analysis. For various clients I implemented tagging plans both for websites and apps in Google Tag Manager, while also ensuring that the Google Analytics is set up correctly. Apart from tag managment I also created dashboards in Google Data.

Amsterdam Area, Netherlands

At BCC I was responsible for constructing a Power BI dashboard that combined several online and offline data sources. I also supported the CRO team with actionable insights.

Leiderdorp, South Holland Province, Netherlands

At LOI I am responsible for the entire loi.nl and loikidzz.nl website tagging and analytics setup. I assist the online marketing team in ensuring campaign traffic KPI's are measured and reported on. I provide stakeholders within the company with data and actionable insights that lead to campaign optimizations.

Leiden

In 2017 my career as a Web Analyst began after being offered an intensive training to master the skillset necessary for this field. For six months I was intensively trained by Web Analysts from Gradient in Amsterdam. After completing my training I was responsible for the entire measure and tagging plan for Toolstation's new website.

Leiden

Social media expert for Toolstation and managing the company's online activities for the Belgian market.

Ridderkerk

Rijnsburg

Honselersdijk

Maasmechelen

Professionele Bachelor Communicatiemanagement, Communication And Media Studies, Bachelor

Erasmus Exchange Student, Communication And Media Studies (French)