Thomas Crookham Email & Phone Number

Philadelphia, Pa, Us

San Francisco, California, Us

On a mission to accelerate the growth of emerging brands!

New York, New York, Us

• Added 8.4% in annual profit to the highest grossing product category with the launch of the first two programs.• Built more than 8 novel brands and brand strategies in less than 9 mos.• Set up key systems to pioneer the private label program including RFP processes/forms, roadmaps/timelines, legal agreements, design and regulatory consultants and supply chain mechanisms.• Led the post-acquisition category performance analysis effort to develop cost-savings strategies consistent with new leadership's performance metrics.• Created packaging sustainability goals and removed over 22,000lbs annually of virgin plastic from the product line with the launch of the first two programs.

Austin, Tx, Us

• Grew and led my team to achieve over $1.x Billion (41% of total Exclusive Brands (EB) sales), 56% of EB incremental profit and highest share growth on EB with only 36% of overall EB headcount for FY 2020.• Won six coveted Private Label Manufacturer’s Association Salute to Excellence Awards over the past 4 years, the most awarded to a WFM Exclusive Brands team.• Created and deployed an end-to-end solution from concept to shelf for a multi-million-dollar branding and packaging redesign initiative for our value brand portfolio. Delivered over 2000 items on time and under budget using internal, agency and supplier resources.• Led major strategic initiative to reimagine and reposition the flagship brand in our portfolio including brand governance, improving packaging sustainability, managing the product development roadmap, and setting the price tier strategy.• Leading member of Packaging Standards Coalition setting the foundation for WFM Exclusive Brands packaging initiatives including setting sustainability goals, defining restricted substances, and identifying/evaluating new packaging technologies.• Managing analysis of 3,500+ Exclusive Brands packaging specifications to identify opportunities to improve sustainability through reduced carbon footprint and better end of life scenarios.• Implemented early learning from packaging analysis resulting improved recyclability for 250,000+ packages/week.

Austin, Tx, Us

• Regional Whole Body All-Star Award FY 2014 for best Mid-Atlantic regional product program.• Consistently ranked in top 3 regions for Global Promotions (our team was the 1st region to sell over $1mil in supplements in one day).• Centralized and expanded category management process resulting in better assortment, space allocation, and sales/profit across the region.• Pioneered and implemented supplier-funded reset program, achieving 100% supplier and store participation.• Reduced labor, increased efficiency and reduced product waste by introducing process innovations including auto-facing shelf systems, Standard Operating Procedures and novel backstock management solutions—all adopted globally.• Consolidated supplier distribution to lower costs, lower carbon footprint, reduce lead times and increase in-stock position. • Co-wrote and launched Whole Body Order-to-Shelf SOP, subsequently adopted by global. • Opened 9 stores, attaining consistent recognition for department design.

Austin, Tx, Us

• Designed and developed “customer returns chargeback process” recovering over $1mil/Fiscal Period in credits while reducing store labor. Global subsequently adopted this process. • Won multiple awards including Whole Body All-Star team FY 2012; Regional & National Whole Body All-Star team FY 2011 and Special Recognition All-Star Award FY 2011 for chargeback process.• Effectively spearheaded dozens of department renovations and store openings.

Naperville, Il, Us

• Reversed pre-existing downward sales trend in core grocery in a single quarter • Revitalized relationship with Whole Foods by actively and frequently engaging with WFM; anticipating their needs, rapidly following-up on their requests, and providing clear and thorough information • Increased effectiveness of sales process by establishing regular face-to-face meetings with both regions; greatly improving previous email-only methods • Developed and delivered consistent, high-quality, and informative monthly sales presentations resulting in increased rate of product adoption and pro-active incident resolution • Created sales analysis tools to quickly identify and easily communicate new opportunities by comparing crossregional sales trends.

Naperville, Il, Us

• Promoted to manage all natural food sales in Colorado and Northern New Mexico • Recaptured over a dozen accounts that were lost during a period of no sales coverage • Forged strong relationships with new customers resulting in strong revenue streams within 4-6 months  Exceeded sales budget for three consecutive quarters • Captured ―primary distributor‖ position in two major accounts • Quickly adapted to a wide array of go-to-market strategies • Designed promotional analysis reporting program in MS Access to facilitate incremental sales

Naperville, Il, Us

• Motivated and managed a team of 10 direct reports, leading the team in consistently achieving sales goals • Effectively interviewed, hired, trained, reviewed, coached, motivated, and directed field sales associates in the face of challenging staff retention problems caused by below market commission rates • Increased Safeway’s product in-stock rates by 32% for weeks 1-18 of 2008 vs. prior year (nationwide improvement was 16%) • Improved Safeway’s product in-stock rates for Q2 by 42% vs. prior year (nationwide improvement was 29%) • Streamlined data analysis and territory realignment by creating database and reporting tools in MS Access • Built strong rapport with all levels of the Safeway organization—division managers, district managers, field merchandisers, store managers and back door receivers • Obtained 100% of Sales Goal for Fiscal Year 2007

Ithaca, Mi, Us

 Effectively interviewed, hired, trained, reviewed, coached, motivated, and directed in-house sales staff Directed the efforts of over 25 independent sales representatives throughout the United States Provided excellent customer service to all major national accounts Enhanced sales analysis, reporting, and forecasting by designing dozens of custom Crystal Reports and MS Access databases Designed and executed sales and marketing plans Planned and oversaw creation of all marketing and promotional materials Reported directly to the President and managed five inside sales personnel Improved on-time data entry percentage in customer service by 40% with implementation of more efficient software and improved training techniques Exceeded nearly all monthly sales goals leading the company to record sales and profits 2002-2006 Closed top three largest sales in company history and led the efforts to the highest sales month on record #1 sales person in 2002, 2003, 2004, 2005, 2006 and projected as #1 in 2007

 Closed largest sale in company history. Established and maintained a growing account base for a start-up company through cold-calls, referrals and innovative marketing strategies Specialized in supplying creative promotional strategies to clients

Bachelor’S Degree, Biology

Certificate Accredited By Accet, 619 Hour Chef Training Program

High School, College/University Preparatory And Advanced High School/Secondary Diploma Program