o Conception d’outils d’aide à la vente (catalogues, mise en avant de produits, résumés de tendances)o Rédaction (communiqués de presse, newsletter, descriptifs de produits)o Veille marketing (présence dans les médias, audience, activité des concurrents)o Gérance de réseaux sociaux et sites Internet (Facebook, plateforme médias)o Relations avec les athlètes, artistes, partenaires, médias et VIPso Coordination logistique et support opérationnel (Burning Ink, DC All In Show, conférences des ventes)

Actions:o Analyzed sales to monitor product strategyo Defined a range map and accurately determined the occupied segments of the marketo Studied the competitors positioningo Wrote briefs to develop new productso Created new sales tools through coordination with graphic designerso Controlled and followed the production of the Asians supplierso Controlled and followed supplies with Europeans distributorso Updated the price list and tracked profitabilityo Trained salesmen of partners shops to teach them how to market the productsAdditional Assignments:o Coordinated logistics and communication for the Rip Curl venue at SILMO Paris (eyewearinternational trade show).o Assisted the logistics manager at the Surf World Cup, Rip Curl pro search Peniche, Portugal.

o Led negotiations and sales in a B2B environment. Servicied hyper and supermarket client with66,000 € turnover.o Revitalized & managed sales areas: direct sailing, product tasting, supplies and stockingo Negotiated new sales areas and planed promotion calendar with store managerso Studied Internet opportunities and technical possibilities for the brand

Segmented the market and studied competitors’ price positioning.