Lead all sales activities across new business development, retention and distributor/partner support. Design sales programs and implement processes to grow market share, increase internal collaboration, institute accountability, and empower wholesale distributors to increase sales revenues from portfolio of core brands. Meet distributors’ c-level quarterly to identify unmet needs, strategize on sales support and earn buy-in to drive new product launches.Recruit, train, evaluate and motivate team of national territory managers to win new business and retain key accounts via ongoing sales coaching (both 1:1 and group) focused on improving time management and translating features into benefits, Travel alongside territory managers throughout North America Region (US & Canada) to assess strengths areas of improvement. Work with Marketing, Product Management and Product Development on demand planning.

Generated sales via growing client base and cultivating relationships with top-tier wholesale distributors. Directed end-to-end sales cycle to source and win new distributors as well as provide partner enablement and sales support. Trained and motivated team of national territory managers to develop new business and support distributors/partners. Conduced quarterly business reviews to plan marketing programs, structure promotions, deliver both product and field sales training. Traveled extensively in North America (US + Canada). Met distributors’ c-level to present new product and coordinate sales support. Managed operating budget. Forecasted both internal & distributors’ performance. Worked with Marketing, Engineering, R&D, Supply Chain and Logistics to design promotions, drive product development, forecast sales growth to guide demand planning, optimize pricing and ensure product availability. Traveled to China and Dominican Republic to review product prototypes.

Recruited by CEO to lead new business development targeting top distributors/resellers in North America Territory (US & Canada). Drove sales via planning and launching marketing campaign to ensure clients’ success. Worked with CEO on go-to-market strategy and operating plans. Led end-to-end sales cycle from initial contact through closing then onboarding. Traveled extensively to meet clients’ c-level, assess needs and retain business. Strategized with clients to create and launch marketing support including product training, marketing collateral and incentives (e.g. spiffs). ► Designed new sales support: Launched new co-op marketing and in-person sales training.► Created demand planning program: Improved accuracy of inventory and sales forecasting.► Recruited Sales Team: Assigned market territories and provided sales & product training.

Directed territory sales managers across 18-state region to win and develop wholesale accounts. Traveled in region to manage key accounts, conduct QBRs and build distributor-level support for product launches. Managed accounts’ marketing support programs including co-op advertising, training and incentives. Forecasted sales to aid demand planning and manufacturing. Delivered team building training company-wide at request of Executive Team.