As Deputy Head of the Digital Factory (digital, innovation & business department), I was in charge of defining and implementing the digital strategy for the Swiss media Le Temps.I co-managed a multidisciplinary team of 14 people, including social media managers, video producers, data analysts, web developers and brand content managers.I have worked on Le Temps digital subscriber acquisition strategy, implementing a new user-centric editorial/commercial approach (+90% of digital… Show more As Deputy Head of the Digital Factory (digital, innovation & business department), I was in charge of defining and implementing the digital strategy for the Swiss media Le Temps.I co-managed a multidisciplinary team of 14 people, including social media managers, video producers, data analysts, web developers and brand content managers.I have worked on Le Temps digital subscriber acquisition strategy, implementing a new user-centric editorial/commercial approach (+90% of digital subscribers since 2017). I managed the project to set up a new paywall in February 2019. By developing distribution channels (newsletters, social media, SEO...), I have contributed to the increase in traffic on the www.letemps.ch website, which in 2018 reached the position of the 5th most visited website in French-speaking Switzerland.I helped to expand the company's new business by launching a new Brand Content strategy on our media. By forging creative and effective editorial partnerships with dozens of renowned companies, Brand Content has become one of our media's main sources of revenue in the past three years.I collaborated on the digital expansion of our magazine brands. I managed the project to launch the GaultMillau website (www.gaultmillau.ch) as well as the redesign of the L'illustré website (www.illustre.ch). I also worked on the expansion of our B2B PME Magazine brand (www.pme.ch). I defined and implemented a new editorial and commercial strategy for each of these media, in collaboration with the editorial, marketing and advertising teams. Show less

Teaching occasionally editorial innovation, brand content partnership and social media content strategy in these communication and journalism schools: Centre de Formation au Journalisme et aux Médias (CFJM), SAWI and CREA.

Digital Brand Manager in the editorial staff of L'illustré (first media in French-speaking Switzerland), reporting to the editor-in-chief. In close collaboration with the web journalists, the advertising team and the marketing team, I have strengthened the brand and its digital audience. I had managed a multidisciplinary team of 4 people.MY RESPONSIBILITIES/TASKS:- Design of the editorial strategy on digital- Implementation of a new digital business strategy- Development… Show more Digital Brand Manager in the editorial staff of L'illustré (first media in French-speaking Switzerland), reporting to the editor-in-chief. In close collaboration with the web journalists, the advertising team and the marketing team, I have strengthened the brand and its digital audience. I had managed a multidisciplinary team of 4 people.MY RESPONSIBILITIES/TASKS:- Design of the editorial strategy on digital- Implementation of a new digital business strategy- Development of new Brand Content solutions- Project management of the new website illustre.ch- Website traffic management (2'000'000 -> 5'000'000 PI/month)- Content promotion (Facebook sponsored posts, Google Adwords)- Management of the Facebook page of L'illustré (40'000 -> 240'000 fans)- Management of the social media (Facebook, Twitter, Instagram & Youtube pages)- Management of web content, newsletter & video production- Management of digital partnerships (Montreux Comedy, music festivals...)- Collaboration with the international digital teams of Ringier Axel Springer (Le Temps, Schweizer Illustrierte, Blick, Onet...) Show less

Social Media Manager in the editorial team of L'illustré, first magazine of French-speaking Switzerland. In collaboration with the Deputy Editor-in-Chief and web journalists, I have worked on the expansion of the brand on digital, especially on social media.MY RESPONSIBILITIES/TASKS:- Website traffic management (1'000'000 -> 2'000'000 PI/month)- Content promotion (Facebook sponsored posts, Google Adwords)- Management of the Facebook page of L'illustré (18'000 ->… Show more Social Media Manager in the editorial team of L'illustré, first magazine of French-speaking Switzerland. In collaboration with the Deputy Editor-in-Chief and web journalists, I have worked on the expansion of the brand on digital, especially on social media.MY RESPONSIBILITIES/TASKS:- Website traffic management (1'000'000 -> 2'000'000 PI/month)- Content promotion (Facebook sponsored posts, Google Adwords)- Management of the Facebook page of L'illustré (18'000 -> 40'000 fans)- Managing the Twitter page of L'illustré- Launching the Instagram page of L'illustré- Realization of reportings/statistics- Elaboration of Newsletters- Management of digital Brand Content campaigns for customers- Video production Show less

6-month internship in the Marketing Department of Ringier AG (Swiss media company), for the press titles L'illustré (320'000 readers) and TV8 (220'000 readers). Under the responsibility of the Marketing Manager of these two media, I worked mainly on digital projects concerning both marketing and editorial, in collaboration with the editorial staff.MY RESPONSIBILITIES/TASKS:- Traffic management of L'illustré and TV8 websites- Promotion of marketing offers and content… Show more 6-month internship in the Marketing Department of Ringier AG (Swiss media company), for the press titles L'illustré (320'000 readers) and TV8 (220'000 readers). Under the responsibility of the Marketing Manager of these two media, I worked mainly on digital projects concerning both marketing and editorial, in collaboration with the editorial staff.MY RESPONSIBILITIES/TASKS:- Traffic management of L'illustré and TV8 websites- Promotion of marketing offers and content (Facebook sponsored posts, Google Adwords)- Management of the Facebook page of L'illustré (8'000 -> 18'000 fans) and TV8 (1'000 -> 5'000 fans)- Managing the Twitter page of L'illustré- Realization of reportings/statistics- Management of the digital database- Realization of Newsletters- Content creation and curation- Video production Show less

Analysis, studies and marketing recommendations for a new digital banking solution as part of the Polycom Lausanne (SAWI) training course.

4-month internship in the account management department of the Swiss communication agency B+G & Partners.I have had the opportunity to manage projects, budgets and events for many clients.CLIENTS FOR WHOM I HAVE WORKED:- Audemars Piguet- IKEA Group- Caterpillar Inc.MY RESPONSIBILITIES/TASKS:- Understanding customer needs- Create creative briefs- Monitor projects from start to finish, coordinating different departments… Show more 4-month internship in the account management department of the Swiss communication agency B+G & Partners.I have had the opportunity to manage projects, budgets and events for many clients.CLIENTS FOR WHOM I HAVE WORKED:- Audemars Piguet- IKEA Group- Caterpillar Inc.MY RESPONSIBILITIES/TASKS:- Understanding customer needs- Create creative briefs- Monitor projects from start to finish, coordinating different departments (commercial/creative/digital)- Organize the inauguration of a major shopping center- Produce flyers and brochures for brands- Manage media planning for advertising campaigns- Develop the annual communication budget (2014) for one of the agency's most important clients- Monitor digital advertising campaigns Show less