Recruited to create and align the marketing department with the organisation's sales function. Responsible for MarTech stack selection and deploying an integrated marketing strategy focused on delivering value in direct and indirect sales channels centred around customer education, B2B lead generation, and creating Australia's number one regional B2B database. Responsible for managing the annual marketing budget.Contributions include:► Acquired and implemented the Adobe Marketo marketing automation platform, educating staff and seamlessly integrating it with the organisation's Microsoft Dynamics CRM system and website. This established a marketing and sales framework tailored to direct and indirect B2B customer purchasing paths, enabling the organisation to efficiently track and engage with customers from initial interaction with any marketing or communication materials.► Transformed the organisation's website from a brochure-like format to a mobile-first platform aimed at educating customers and generating B2B leads, resulting in a more than 11% annual increase in monthly visitors. The site now secures over 30 organic leads each month, with strategies in place to boost this number via both online and offline advertising, social media, and events.► Developed and executed the organisation's regional marketing strategy, transforming our approach to interacting with specific personas and sectors across regional Australia. This strategy drives our marketing efforts and interactions, encompassing case studies, use cases, product brochures, blogs, social media, and a community engagement schedule, enabling us to support potential customers throughout their B2B purchasing journey.► Successfully expanded the organisation's B2B customer prospect database by 62%, resulting in the database now encompassing over 34% of all regional businesses in NSW. Launched various direct email, engagement, and reactive campaigns to further support and enhance this growth.

Lead organisation-wide, online and offline end-to-end marketing and communications, generating Marketing Qualified Leads (MQLs) to enable the Adult Training College and Secondary College to achieve sales and profit targets. Responsible for managing the Marketing Assistant’s workload and optimising the organisation's MarTech stack.Contributions include:► Created and managed over 56 end-to-end marketing and advertising campaigns utilising digital and traditional marketing platforms to support achieving marketing objectives. Coordinated tradeshow attendance, circulated press releases, generated PR opportunities and managed annual marketing budget within 10% of the total dollars to spend.► Introduced a comprehensive marketing conversion funnel to generate Marketing Qualified Leads (MQLs) consisting of paid ads (PPC), landing pages, popups, downloadable collateral, live chat and email follow-up sequences, leading to a 245% increase in Secondary College enrollment over four years. This conversion funnel also supported significant growth in Adult Training College enrollment, rising from 300 students in 2020 to more than 400 students by the end of 2021.► Responsible for managing all digital advertising spend across Facebook, Google Ad Words and Outbrain advertising platforms, generating over 3800 enquiries across more than 160 campaigns.► Unveiled a revamped mobile-first company website after an extensive tender process and review of suppliers, sitemap, SEO, and CMS. This led to increased website engagement with over 1354 web form submissions and a 377% rise in monthly inbound web traffic.► Boosted the organisation's social media presence by analysing existing activities and formulating a fresh content marketing strategy and a new social media calendar, resulting in a 160% surge in followers across Facebook, LinkedIn and YouTube social media platforms.

Setup the marketing department to execute channel-focused branding, PR, events, marketing collateral, online/offline promotions, and account-based marketing. Responsible for managing annual marketing budget. Contributions include: ► Built a digital marketing lead generation program by creating a communications plan to attract targeted audiences, reviewing activities with appropriate ROI measurements and adjusting the marketing approach to support the achievement of over $5M USD in annual sales.► Developed an annual channel partner program to allow the sales team to offer benefits and rewards to Fuji Xerox sellers, further increasing the channel partner community by 300%.► Aligned with channel sales team to deliver on strategic partner-based objectives including trade and product launch events.

Managed the consumer print product portfolio for ANZ while developing and executing IT channel marketing and promotional activity to achieve more than $9.1M USD in annual sales targets, provided overall management of the annual consumer product marketing budget.Contributions include:► Supported the channel sales team by developing account-based sales and marketing strategies to assist with product sell-through.► Created a value-based product strategy based on good, better, best product positioning, providing the channel sales team with the ability to easily sell the Fuji Xerox value proposition within the IT channel.► Revitalised market product pricing and positioning by reviewing competition and using IDC market research information which created a market competitive edge and made Fuji Xerox more accessible for consumers.► Oversaw 17 successful product launches, achieving product launch sales targets for each launch, increasing Fuji Xerox’s brand exposure to online and in-store audiences, achieving the consumer print business’s objectives. ► Created and developed the Fuji Xerox ANZ consumer database, facilitating brand direct initiatives to end customers while driving online and in-store traffic.

Conducted regular sales and product market gap analysis on channel partners to identify product, sales revenue, sales unit, GP$, GP% opportunities to assist in the achievement of set budgets. Contributions include:► Executed reseller marketing, promotions, and event activity to increase HP printers exposure to Ingram Micro’s 8,500 reseller network, implementing a product planning and promotional framework to allow Ingram Micro and HP sales teams to drive sales consistently. ► Exceeded monthly sales targets of between $8-12M within the HP print team, thereby allowing the business to achieve over 5% in gross margins. ► Consistently achieved internal KPIs of Days Inventory Outstanding (DIO), aged stock, and gross margin. ► Executed internal and external marketing campaigns using various marketing and advertising mediums to assist in driving sales in retail, commercial, and sub-distribution channels.► Met quarterly purchasing targets by developing a strategic sales plan, allowing the business to claim substantial financial rebates from HP. ► Managed collaboration between Ingram Micro and HP to connect the sales teams of both companies, thereby forming strong sales and marketing relationships.