Thomas Dreer Email & Phone Number

New York City

New York, New York

• Lead Etsy’s brand health- and advertisement tracking for the US and multiple internationalmarkets to evaluate the effectiveness of past activities and deliver insights for future strategies
• Executed both national and international ad-hoc research projects from study design to thepresentation of actionable recommendations to key stakeholders across the organization
• Coordinated and developed Etsy’s internal insights community in order to broaden understandingof Etsy’s core customers and support the organization with answers to key business questions

Munich Area, Germany

• Analyzed various research sources, such as consumer insights data, competitive activities andchanges in market environment using internal and external data sets and translated findings intoactionable insights for.
• Prepared reports for senior management, evaluating, among other metrics, business and consumerinsights data, sales and product performance, and the efficacy of marketing activities
• Supported company's growth planning analysis by quantifying growth priorities, setting up keyperformance indicators and tracking the company's turnaround

Hamburg

• Supported execution of Market and Brand Advisor service, from proposal development to final delivery, to ensure alignment of client's brand strategy with innovation opportunities in the market
• Analyzed and interpreted internal and external data, wrote client reports, and presented actionablerecommendations to clients across different consumer goods categories in various countries

Passau

Master Of Science (M.Sc.), International Management

Bachelor Of Science (B.Sc.), Business Administration And Economics