• Responsible for all B2B lead and demand generation from multiple channels• Nurture Sales leads from the top to the bottom of the sales funnel representing the full path to purchase• Responsible for marketing strategy both digital and traditional leading to growth and the delivery of sales revenue• Plan, manage and participate in trade shows to generate leads• Develop PR and marketing strategies to generate results• Create and manage graphics and sales collateral including company website• Implement search and display ads through Google Adwords • Manage and optimize PPC ad campaigns through Google Adwords and Google Analytics• Manage company social media presence on Linkedin, Twitter and Facebook• Manage company press releases• Responsible for planning and executing marketing budget• Attract and form key alliances and partnerships • Integral part of growing company from complete start-up to a profitable and respected name in the financial industry• Promoted to VP of Business Development in July 2006• Desire to embrace new technology and understand trends• Creative mind with a clear vision of the Customer Decision Journey