Exterior Source is a Class A contractor specializing in the installation of gutters, siding, roofing, windows, doors and decks for both residential and commercial properties. Established in 1993, we've served thousands of customers throughout the Tidewater area. We are the exclusive home of LeafGuard, the original and only one-piece gutter system. Our products are expertly installed and backed by the industry’s best warranties.

~ Manages, coaches and mentors marketing, production, and operations teams on executing national and international campaigns, which promoted high productivity, low turnover, and strong team morale.~ Directs sales team to meet and/or exceed sales revenue, sales profitability and budgetary objectives, through strategic planning, managing people, selling, leveraging technology and improving processes. ~ Cultivates and manages business development relationships between the organization, vendors, and stakeholders. ~ Develops business plans in order to achieve organizational goals and growth. ~ Manages project budgets, timelines, strategy meetings, and legal compliance, and streamlines communication and processes to be more responsive, increasing efficacy and efficiency. ~ Researches and identifies new business opportunities and networks. ~ Utilizes industry best practices, federal government knowledge, and resource planning to ensure smooth project execution.~ Develops and implements employee performance management programs, to include: corporate succession planning activities, employee reviews, keeping employee morale high, and creating a positive working environment.~ Designs and manages sales forecasting, planning, and budgeting processes, while ensuring high levels of quality, accuracy, efficiency and efficacy all sales approaches and strategies. ~ Directs the development and management of demand generation marketing programs, including a multi-million dollar budget, strategic planning, Key Performance Indicators (KPI) goals, budget management, execution and Return on Investment (ROI) tracking.~ Oversees the implementation of integrated marketing communications and public relations outreach plans that optimized brand image and consistency.~ Manages the brand’s reputation by using social media listening and digital ecosystem analysis to identify opportunity areas.

~ Directed senior team that helped drive outside and interior remodel sales through B2B and B2C marketing, meeting GP goals of 56%.~ Recruited, hired, and trained marketing and sales teams, directing teams developing integrated sales strategies and operational plans for organization’s products. ~ Created and implemented marketing business plans, sales material, advertising and campaigns that increased brand loyalty and sales across various distribution firms.~ Researched and analyzed market trends and audience insights to lead integrated and disruptive marketing and branding strategies that connected with consumers’ needs, emotions and values.~ Designed and executed comprehensive communications plans for multiple business units including advertising, public relations, external email campaigns and webinars, social media, promotional programs, marketing materials and trade show activities.~ Set benchmarks, reviewed financial forecasts, analyzed market intelligence and allocated funds to maximize revenue targets and KPIs.~ Defined organization’s brand identity and all related messaging, reflective of corporate missions/goals.

~ Owned and operated an insurance business, property and casualty, life and health, and mortgage origination, .~ Sold and managed products for a $1.4 million book of business by assessing client needs and building relationships. ~ Secured location, negotiated leases, set up communications, conducted all business licensing with the state, hired and trained staff to obtain their state licenses.~ Responsible for all digital and print marketing, with limited subsidies, and procured advertising that had an effective ROI.~ Increased book of business on a monthly basis by an average of 60 new policies.

~ Owned organizational brand, including brand strategy and execution across media, advertising, social media, and corporate branding.~ Partnered with executive leadership in the creation and implementation of marketing campaigns to capture business with lowest CPL to budget.~ Gathered, synthesized, and assessed data trends for organization in order to plan, create, and implement operation-al strategic goals, using plan scopes and roadmaps. ~ Implemented new, data-backed solutions with controls to improve efficiency and accuracy of existing processes.~ Defined and maintained data taxonomy of key business metrics, driving standardization across processes.~ Handles projects from idea to implementation and evaluation, facilitating planning, monitoring, and executing targeted projects to achieve larger, programmatic goals using various project management techniques.~ Established and maintained an organizational framework to ensure metrics are accomplished in timing and scope and identifying opportunities for process automation.~ Consistently pursued new industry knowledge, researching collaborative and productivity technologies to help achieve business goals.

~ Offered vehicle financing and insurance to customers and provided them with a thorough explanation of aftermarket products and extended warranties along with a complete explanation of manufacturer and dealership service procedures and policies.~ Processed finance and lease deals accurately and secured approval for clients through financial sources.~ Generated an annual profit of approximately $700k through sales of products and services.~ Trained sales team on a variety of subjects, from process, closing, and soft skills.

~ Operated 8 locations and 100 direct and indirect employees in the territory from Richmond to Tidewater Virginia, managing a rolling portfolio of roughly $110 Million in accounts receivable.~ Consistently exceeded corporate goals for revenue and unit volume delivering 4,200 units per year while sourcing the right talent.~ Created and implemented the Drivetime 2.0 rebranding, including retooling the entire sales process, training books, and delivery of material to 1000+ employees, completing the initiative within 4 months with strong positive reviews. ~ Planned and executed new hiring procedures to attract a top-quality sales team throughout territory – achieved #1 Region for 8 of 10 months in Norfolk, exceeding gross profit levels by more than 15%.~ Adapted organization to re-align with new corporate strategy reducing sales managers, loan servicing consolidation, and office/operations staff, which resulted in expense reduction helped to fuel the increase in year over year profitability of more than $17 million.