Tom Borg Email & Phone Number

Drawing on a deep well of experience in sports medicine, I bring a unique global perspective to the table, understanding the intricacies of market dynamics across diverse regions. My expertise is in crafting strategies that resonate on an international scale, helping startups to not only find their footing but to thrive in the competitive MedTech.

San Francisco, CA, US

New Brunswick, New Jersey, US

• Direct activities related to the cultivation and execution of strategies to optimize product launches and revenues. Oversee complex analyses in areas of product preferences, potentials, sales coverage, market size.
• Led strategic collaboration with J&J China management to build Sports Medicine business, increasing revenue from $1M in 2012 to $150M BP 2023.
• Liaised with and led management and enterprise activities between Mitek Sports Medicine and ISAKOS, AO, as well as key Chinese, Japanese, European, Australian and Latin American Sports Medicine physician society groups.
• Quantified and ensured quality, timeliness, and cost-effective way marketing programs were implemented, recommending improvements and enhancements.
• Kept management and staff informed about developments in government, military, and economic, scientific, political, industrial, and international fields, strengthening company’s market-level knowledge as it applied to.
• Defined sustainable competitive advantage and cultivated winning strategies by directing practices regarding commercial / sales structure design, optimization, and methods of operation.

New Brunswick, New Jersey, US

- Accelerated growth by gaining investments to grow commercial team which enabled growth in coverage and revenue optimization in key markets (YOY growth 40%).

New Brunswick, New Jersey, US

• Directed strategic planning and collaboration with franchise management team to design area growth strategy to achieve area business plan objectives for Northwest Area (Alaska / Hawaii / Washington / Oregon / Idaho /.
• Finished 2007 with highest annual growth to objective in U.S. by focusing on individual training opportunities for sales consultants and targeted key customer relationship development.

New Brunswick, New Jersey, US

• Led construction and execution of new business unit focused on creating Hyaluronic Acid therapeutic business within Johnson & Johnson’s Sports Medicine Division.
• Created 1st clinic site-of care focused sales organization in Johnson & Johnson’s Sports Medicine Division, hiring, training, and promoting new sales team to execute commercial strategies, growing from 12 to 70 sales.
• Grew sales from $1M in 2005 to $72M in 2009, establishing #1 market share in US, with 2023 sales plan projected at $400M.

New Brunswick, New Jersey, US

• Managed a team of 10 Sports Medicine-focused direct sales representatives and distributors covering the northwestern U.S. market. Awarded the “Division of the Year” for 2003 and 2004 performances. Managed the sales.
• Achieved #1 Divisional Ranking (% growth) in 2004.
• Achieved #1 Divisional Ranking (% growth) in 2003.
• Finished 2003 as the #1 sales division in the US, outperforming the company BP target by app. 40%.
• 8 Direct reports.
• Managed the sales team that finished each month for 24 consecutive months with the highest growth for all US sales teams (2003-2005).

New Brunswick, New Jersey, US

• Responsible for all marketing related activities regarding Mitek’s Shoulder/Extremities portfolio (app. $100 Million in global sales).
• Directly responsible for developing business assessments/feasibility studies, business plan, global product launch strategies, product launch plans (including the organization of all scientific work, white.
• Launched the Mitek Arthroscopy Instrument set/Bioknotless RC (#1 Growth Device Globally for Rotator Cuff Repair in 1st year), Panalok Loop, Panalok Loop RC – all outperforming 1st year BP.
• Awarded (by the Mitek Management Team) the “Mitek MVP- 2002”. This award is given to the individual that had the most significant positive influence on influencing Mitek’s business during the year.

New Brunswick, New Jersey, US

• Responsible for managing Mitek’s electrosurgery system/device sales, focusing on the VAPR Bipolar Radiofrequency system. –app. $25 million in global revenue.

New Brunswick, New Jersey, US

• Responsible for developing and implementing strategic plans in Argentina (+800%), Brazil (+600%), Mexico (+500%), and Taiwan.
• J&J Global Council nominee for “Global Marketing Excellence” in the year 2000 for making significant contributions towards Mitek’s Global Growth.
• Johnson & Johnson Silver Award Winner for Strategic Business Plan Initiative.
• Johnson & Johnson Silver Award Winner for developing Mitek Express/US based instrument loaner service.

New Brunswick, New Jersey, US

• Comprehensive planning, preparation and execution of sales-training schools for new hires, International Representatives, and advanced sales-training schools for tenured representatives. Material content maintenance.

New Brunswick, New Jersey, US

• Finished in top 5% each year - Promoted to Sales trainer 1997
• “Glamour Prize” winner 1998

Emba

Bachelor Of Business Administration - Bba

Education record