Director, Global Market Development, Sports Medicine & Shoulder Arthroplasty
New Brunswick, New Jersey, Us
Direct activities related to the cultivation and execution of strategies to optimize product launches and revenues. Oversee complex analyses in areas of product preferences, potentials, sales coverage, market size, penetration, marketing practices and trends, and prepare forecasts and recommendations.• Led strategic collaboration with J&J China management to build Sports Medicine business, increasing revenue from $1M in 2012 to $150M BP 2023.• Liaised with and led management and enterprise activities between Mitek Sports Medicine and ISAKOS, AO, as well as key Chinese, Japanese, European, Australian and Latin American Sports Medicine physician society groups (IFOSMA), creating a global network of physician relationships.• Quantified and ensured quality, timeliness, and cost-effective way marketing programs were implemented, recommending improvements and enhancements.• Kept management and staff informed about developments in government, military, and economic, scientific, political, industrial, and international fields, strengthening company’s market-level knowledge as it applied to future marketing plans and product offerings.• Defined sustainable competitive advantage and cultivated winning strategies by directing practices regarding commercial / sales structure design, optimization, and methods of operation.• Developed and reviewed market analysis information, assisting with development of new commercial strategies, sales channel design, and products or services.• Contributed to creating and earmarking budgets and launch strategies to optimize new product or service roll outs, resulting in above market growth in key markets through targeting and training programs and unique professional education investments.
