Thomas Eng Email & Phone Number

New York, Ny

VP-Manager, Product Marketing – Responsible for delivering marketing & communications strategies that target external and internal clients across international markets. Responsibilities included creation of comprehensive, global plans to effectively communicate the Institutional Clients Group organization’s targeted goals• Executing major global channels (including campaigns, sales toolkit, creation of new websites, corporate communications, annual international events, newsletters, standardized templates, client presentations, and interactive reporting tools) to achieve the greatest impact. Increased membership by 30% for social media participation• Managing product launch plans and standardizing key channels to ensure a consistent structure and messaging throughout all regions. Acted as the Brand Ambassador for the organization• Scripting communications to bring awareness to the latest product launches, updates and changes that would affect key clients and partners across the globe

New York, Ny

VP-Manager, Content & Communications – Responsible for implementing the content and communications strategy for Citi’s Lending Product portfolio. Responsibilities included management of all internal and external communications for the Consumer and Small Business lending products. • Promoted to Vice President, Marketing & Communications position above• Created a brand new intranet website (One-Stop Consumer Credit) to familiarize and update internal clients about the lending product lines• Led content management efforts for the Citibank.com website, online and offline advertising campaigns, and collateral materials for sales support• Became Subject Matter Expert (SME) for the organization and scripted internal communications on a weekly basis to inform critical stakeholders regarding recent product changes or features• Formulated a decision tree process flow that addressed communication touch points for clients applying online for a Personal Loan

Philadelphia, Pa

Strategic Marketing Manager – Responsible for strategic planning and execution of all marketing programs to promote Elsevier’s premier medical journal titles. Responsibilities included campaign management of all online and offline programs for Elsevier’s Global Market Research division• Developed strategic marketing plans to increase individual and institutional subscriptions to Elsevier’s premier medical journal titles• Leveraged an integrated mix of marketing tactics (online, print, direct mail, social media, exhibits) to generate awareness and increase subscriptions• Implemented partnership programs with journal societies to expand the customer base

Princeton, Nj

Strategic Brand Marketing Manager - Responsible for creating marketing strategies to promote the company’s two global brands (TOEFL and TOEIC). Responsibilities included the effective launches of integrated advertising campaigns, collateral materials development and management of a global advertising budget• Increased revenues for a key TOEFL product from half-million to an expected revenue stream of $7 million over three years; earned company Financial Achievement Award• Developed strategic, global communications strategy to “welcome, educate and inform” the international reseller network at each critical touch point to enhance sales and revenue efforts• Spearheaded a redesign of “SharePoint” site to maintain all branding standards• Successfully managed and balanced a global marketing budget of over $12 million

New York, Ny

Acquisition Marketing Manager - Responsible for developing marketing plans to increase and retain customer enrollment in the company’s Medicare plans. Responsibilities included advertising campaign management, collateral materials production and the balance of a multi-million dollar advertising budget• Authored annual marketing strategic plans to improve enrollment and disenrollment goals• Created the “$0 plan premium” campaign that has been copied by NY market competitors• Managed all acquisition and retention marketing initiatives (advertising, online, direct mail and member communications) from conception to execution that outperformed yearly enrollment goals