Thomas Eng Email & Phone Number

New York, NY

• VP-Manager, Product Marketing – Responsible for delivering marketing & communications strategies that target external and internal clients across international markets. Responsibilities included creation of.
• Executing major global channels (including campaigns, sales toolkit, creation of new websites, corporate communications, annual international events, newsletters, standardized templates, client presentations, and.
• Managing product launch plans and standardizing key channels to ensure a consistent structure and messaging throughout all regions. Acted as the Brand Ambassador for the organization
• Scripting communications to bring awareness to the latest product launches, updates and changes that would affect key clients and partners across the globe

New York, NY

• VP-Manager, Content & Communications – Responsible for implementing the content and communications strategy for Citi’s Lending Product portfolio. Responsibilities included management of all internal and external.
• Promoted to Vice President, Marketing & Communications position above
• Created a brand new intranet website (One-Stop Consumer Credit) to familiarize and update internal clients about the lending product lines
• Led content management efforts for the Citibank.com website, online and offline advertising campaigns, and collateral materials for sales support
• Became Subject Matter Expert (SME) for the organization and scripted internal communications on a weekly basis to inform critical stakeholders regarding recent product changes or features
• Formulated a decision tree process flow that addressed communication touch points for clients applying online for a Personal Loan

Philadelphia, PA

• Strategic Marketing Manager – Responsible for strategic planning and execution of all marketing programs to promote Elsevier’s premier medical journal titles. Responsibilities included campaign management of all online.
• Developed strategic marketing plans to increase individual and institutional subscriptions to Elsevier’s premier medical journal titles
• Leveraged an integrated mix of marketing tactics (online, print, direct mail, social media, exhibits) to generate awareness and increase subscriptions
• Implemented partnership programs with journal societies to expand the customer base

Princeton, NJ

• Strategic Brand Marketing Manager - Responsible for creating marketing strategies to promote the company’s two global brands (TOEFL and TOEIC). Responsibilities included the effective launches of integrated advertising.
• Increased revenues for a key TOEFL product from half-million to an expected revenue stream of $7 million over three years; earned company Financial Achievement Award
• Developed strategic, global communications strategy to “welcome, educate and inform” the international reseller network at each critical touch point to enhance sales and revenue efforts
• Spearheaded a redesign of “SharePoint” site to maintain all branding standards
• Successfully managed and balanced a global marketing budget of over $12 million

New York, NY

• Acquisition Marketing Manager - Responsible for developing marketing plans to increase and retain customer enrollment in the company’s Medicare plans. Responsibilities included advertising campaign management.
• Authored annual marketing strategic plans to improve enrollment and disenrollment goals
• Created the “$0 plan premium” campaign that has been copied by NY market competitors
• Managed all acquisition and retention marketing initiatives (advertising, online, direct mail and member communications) from conception to execution that outperformed yearly enrollment goals