Thomas Ferrand Email & Phone Number

Ennismore est la branche Lifestyle du groupe Accor.PAID SEARCH- Création et l’optimisation de nos campagnes d’acquisitions payantes SEA- Lancement des nouveaux leviers d’acquisition (SMA)- Suivi des campagnes mises en place- ReportingsCRM- Gestion des newsletters : coordination avec les équipes créas, gestion du planning- Gestion et segmentation des bases de données- Suivi, reporting et analyse des résultats de campagnes- Veille concurrentielle et technologique - Gestion de projets CRM stratégiques

Notre mission chez Everfruit : déployer le plein potentiel des réseaux de Franchise Mes missions au sein d'Everfruit Digital en tant que Growth Project Manager sont variées mais toutes orientées vers l'excellence et la satisfaction client. Growth Strat- Audit - Personas- Elaborations des stratégies d'acquisition de candidats pour les Franchiseurs pour les clients : SEO, stratégie de contenus, SEA, SMA, Cold Outreach sur Linkedin, Marketing automation (email transactionnels + lead nurturing) - Analyses des performances sur la strat d'acquisition : test & learn, ajustements, ciblage Project Management - Organisation des projets en interne : gestion des planning, attribution des ressources, délivrabilité, planification stratégique, monitoring des projets - Management des équipes : Growth, Design, Content, Dev- Gestion des collaborations avec prestataires et partenaires ️ Customer Satisfaction Management- Gestion de la relation client- Onboarding client- Point de contact référent pour les clients- Mise en place d'outils et de solutions CSM - Résolution de problèmes- Reporting : mise en place des outils de reporting + suivi clients quotidien et RDV mensuels- Analyse de data Améliorations des process- Optimisations et améliorations continues des process internes- SOP's - Cycle de vie du client - Automatisations

Barcelone, Catalogne, Espagne

Sacré Armand is the French food tech marketplace that connects consumers with the best independent restaurants around them.- Design, creation and implementation of inbound marketing strategies to support growth and expansion- Planning, development and execution of online advertising along with budget management (Facebook Ads, Google Ads)- Coordination with communication, graphic design, sales and customer service teams- Managing digital agency relationships, including campaign budgets and planning- Support in email marketing, social media and UI/UX design- Website analytics (Google Analytics, Hotjar), sales and digital campaigns reporting- Identify and set best practices regarding product listings, pricing policies and promotion- Competitive benchmarking- Training and day-to-day support to franchise network (30+ cities)

Région De Barcelone, Espagne

VeryChic, part of the AccorHotels group, is one of the leaders in the upscale flash sale industry and recorded a 80 M€ turnover in 2018, making it one of the go to brands in online distribution. The company promotes a hand-picked selection of extraordinary hotels around the world to its 9 million members across Europe at unbeatable rates.- Portfolio elaboration: identify the eligible hotels, hotel chains, partners and products, and convince them to participate in flash sales- Account management: commercial follow-up on the providers, relationship management in B2B travel industry- Negotiation: negotiate conditions of flash sales including rates, inventory, added values, etc.- Data-driven decision making : KPIs analysis. Plan, implement and optimize the flash sales- Benchmark: be on the lookout and analyse the competitive practices of travel online distribution to help the decision-making process in accordance with the VeryChic brand positioning- Competitive intelligence: reveal new consumption trends, new hotels and new popular destinations and products- Project management : planning and coordination of a corporate event gathering 150+ high end hoteliers in Paris

Bogotá D.C. Area, Colombia

Clearance specialist that provides a French distribution channel :· Creation and management of local purchasing office in Bogota, Colombia· Identification, contact and negotiation with Colombia and Panama based suppliers to provide a chain of 300 stores in France with all kinds of goods : clothing, footwear, furnitures, etc.

Région De Paris, France

Promotional products agency – Disney licenses (Lagardère Group)· Sourcing and development of new products (toys), planning and budget management· Quotation requests and price negotiation· Orders follow up with clients and suppliers (China) · Quality and norms control

Paris

Leading international eCommerce company for home & living with a leading position in 14 countries· Sales campaigns supervision, until supplier follow up and logistics : 400+ sales campaigns produced· Product pricing : 1000+ references per week· KPI analysis and creation of campaigns results reports

Région De Mexico City, Mexique

Distribution of French wines and cheeses in Mexico· Planning and coordination of commercial events : budget, logistics, communication and sales management

Région De Rennes, France

Well'Come is the organization in charge of welcoming and integrating international incoming students into Rennes School of Business.· Housing and transportation management of 1000+ international students : prospection of new accommodations, communication and partnership management with landlords, team management, events planning

Master 2 (M2), International Marketing - Major In International Purchasing & Retail Management

Activities and Societies: Association Well'Come (Housing Manager)

Creativity And Innovation, Human Ressources Management, Organizational Behaviour

Exchange semester in Bogota, Colombia.

Dut Techniques De Commercialisation, Business, Marketing, Communication

Baccalauréat, Economique Et Social, Mention Assez Bien

Spécialité Anglais