Thomas Fitzgerald Email & Phone Number

New York, United States

London, London, Gb

• Drive North American Revenue and Global Business for DAZN across all its many platforms.• Foster new account growth and help create new streams for financial growth.• Help develop soccer and hispanic strategy for North American business.

London, Gb

•Lead the media sales and partnership strategy for a global soccer start up media business; oversaw all aspects of the revenue business to promote the national and global mission •Increase revenue and ensure account growth; generated more than 2000% revenue growth in a 2 year span•Acquire new, key business partnerships with broadcast, team, and league partners by networking and leveraging connections; on boarded more than 10 new accounts in 2018 to drive branded content goals•Work with partners to increase revenue, influence, and awareness (e.g., provide agency services and PR support); collaborated with Major League Soccer, US Soccer and the Mexican National Team to create sales and content opportunities for partners•Manage and lead a team of national and global partnership support employees, including providing mentorship and direction to ensure all employees are on track to hit career goals and company targets•Brought in blue chip advertisers like Heineken, Allstate, and Audi and developed branded content solutions to elevate the brands amongst U.S. Soccer audiences

New York, Ny, Us

•Developed the primary marketplace strategy for the Digital Audio Business (including national and local podcasts and streaming). Managed sales and sales marketing teams.•Created a national business from the ground-up that worked with 110+ local radio stations across the U.S.•Launched large-scale Geico sponsorship in the podcast space that laid a foundation for future revenue partnerships•Established digital audio opportunities that resulted in over 750% revenue growth for the national business•Provided clients and agencies with innovative media and sponsorship solutions (such as creating content vignettes in ad spaces at a higher CPM’s) to increase ad buys and drive new revenue streams•Managed sales staff, including evaluating and mentoring all to ensure revenue goals and forecasts were met •Supported 35 national and local sales representatives by managing the products they were out-selling, providing guidance, identifying marketplace opportunities and trends, and assisting with closing deals

Bristol, Ct, Us

•Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on all revenue opportunities•Created custom promotions and activations for Mobil, Lowes and La Quinta Hotels that cut through ad clutter •Identified audience insights, shared insights with research and marketing teams, and led 3rd party research initiatives driven by clients to create a local market strategy that monetized digital dollars from new revenue sources•Formed innovative sponsorship positions, such as multiplatform sponsorships in podcast marketing and audio streaming–spaces uncommonly used at the time–to expand and add revenue streams •Developed a market strategy that drove brands’ audience and marketing goals and led to audience growth•Formed sponsorships and sales opportunities that increased revenue by over 115% •Worked directly with agencies and brands to create return on investment media solutions across multiple platforms, ultimately creating customized opportunities that helped brands overcome marketplace obstacles

New York, Ny, Us

• Developed new business for revenue growth• Drove SEM and SEO business• Built customized campaigns for clients• Account management