Sr. Director Of Intelligence, Optimization, Conversion And Advertising Operations
Clients:Toyota Motor Sales USA (TMS)Gulf States Toyota DistributorsSoutheast Toyota DistributorsChevroletCadillacHondaMohawk Industries NYSE: MHKHancock Bank NASDAQ: HBHCCadence BankEducation Corporation of AmericaThe University of AlabamaSt. Vincents Health SystemBlue Cross Blue Shield of AlabamaNucor American Buildings CompanyAltec NUECOKrispy Kreme Donuts Inc.Red Diamond Coffee and Tea- Strategic planning… Show more Clients:Toyota Motor Sales USA (TMS)Gulf States Toyota DistributorsSoutheast Toyota DistributorsChevroletCadillacHondaMohawk Industries NYSE: MHKHancock Bank NASDAQ: HBHCCadence BankEducation Corporation of AmericaThe University of AlabamaSt. Vincents Health SystemBlue Cross Blue Shield of AlabamaNucor American Buildings CompanyAltec NUECOKrispy Kreme Donuts Inc.Red Diamond Coffee and Tea- Strategic planning, development, implementation and measurement of holistic interactive campaigns, branding, and consumer facing websites, applications, and landing pages- Manage advertising operations of tens of thousands of display ad placements across multiple campaigns through different channels including mobile, social, and traditional web- Integration of coordinated SEO and SEM tactics and keyword bidding dynamics to boost quality score, lower CPC and increase conversion and other key performance indicators and actions- Pioneering re-messaging and re-targeting tactics to best motivate segmented shoppers to become educated and confident buyers while optimizing ROI through a 1 to 1 marketing approach- Managed, directed, designed and implemented over 150 Adobe Omniture and Google Analytics implementations- Optimized website visitor experience and conversion tactics through A/B and multivariate content testing, dynamic landing and navigational messaging based on marketing channel, campaign, keywords or past visit behavior of the unique/particular consumer- Build attribution-modeling structures to view the ROI of each marketing channel campaign in relation to P&L based on current sales and future conversion - Build predictive modeling structures for visualization of campaign and landing destination consumer data that utilizes historical and current trends based on regression segmentation to overcome media channel saturation, and develop audience maturation Show less