Thomas Gebhardt Email & Phone Number

New York, Ny, Us

Greenwich, Ct, Us

As the Director of Ecommerce and Performance Marketing at Marc Fisher Footwear, I design, execute, and optimize comprehensive Paid Media Marketing strategies for a trio of footwear brands: Easy Spirit, Rockport, and Earth Shoes. I’m responsible for budgeting and allocation of advertising budgets, identify opportunities to scale campaigns and drive to increased profitability and new customer acquisition. I lead customer relationship management across owned and paid marketing channels for multiple brands driving new customer acquisition, retention, reactivation, loyalty and lifetime value.

Jersey City, Nj, Us

Director of Marketing and eCommerce at Komar, a global leader in the design, sourcing, manufacturing and distribution of luxury lounge, sleepwear and apparel, with a diverse portfolio of over 100 owned, licensed and private label brands.

New York, Us

As the Director of Marketing for the women’s luxury fashion and accessory brand, I lead comprehensive strategies across brand positioning, social, trade, and performance marketing for Retail, Wholesale and Brand channels with a focus on new customer acquisition, lifetime value, and retention. Additionally, I direct the organic and paid social media strategy, defining key objectives/KPIs and leading the optimization and reporting of this activity, with a focus on trialing new paid social initiatives and determining ROI through conversion tracking.Lafayette 148 New York is a New York-based women’s luxury fashion and accessory brand named after the address in SoHo where we were founded. Created in 1996, we are known for sophisticated, clean-lined designs that fuse luxurious fabrics, outstanding craftsmanship, and a modern sensibility inspired by the dynamism of New York City.

New York, Ny, Us

Cultivate strong cross-functional partnerships to leverage category initiatives, and build a marketing strategy through an omni lens, while delivering YOY outsized digital growth and category penetration for +$2.0B area of business. Develop and execute 360-degree integrated marketing strategies based on short-term and long-term initiatives to drive sales and brand awareness, both in-store and online. Ensure ecommerce strategy effectiveness across all channels through data analysis; spearheading actionable strategies geared towards optimizing KPI’s for sales growth and recovery.Conceptualize and execute rich media digital marketing content driving category specific businesses, and seasonal trends; craft cross-media marketing to grow traffic and performance across all web devices: desktop, tablet, and mobile. Received 2015 Make Magic Award.

Minato-Ku, Tokyo, Jp

Partnered with Senior Management to develop and implement short and long-term digital strategies, creating programs to achieve online revenue goals and brand-growth objectives. Assisted in development of global product launch strategies, and create US plans. Manage vendor selection and relationships.

Us

Devised digital CRM, merchandising, marketing and promotional strategies for select DTC brands of Kraft Foods to find and acquire new consumers; generating an increase in new customers of +25% over prior year, while growing retention and LTV from existing customers. Analyzed business and created calendar across online channels including web store(s), social media, SEM, affiliate and ad networks; and off-line channels including Direct Mail. Developed strategies to increase participation in subscription continuity programs, driving double-digit growth over PY. Created strategic programs for Facebook, sweepstakes, gifting, sampling, OBTM and direct mail.

Northampton, Gb

With increasing responsibility, directed all B2C and B2B2C email marketing and digital customer contact strategies for United States and Canada, sustaining consistent YoY double-digit sales increases. Revenue responsibility +$120MM. Developed CRM/segmentation programs leading to enhanced loyalty, sales growth, customer acquisition and increased AOV. Received 2004 Presidents Club Award, 2010 Pathfinder Award and 2011 Caught in the Act for strategy contributions to Avon North America.

Bought, planned and analyzed business for area including 75 international luxury beauty and skin care brands.