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WHY ME？A. Extensive Experiences in digital with consumer centric – More than 10 years in Sales and Digital, used to managed business around 4.5+ billion RMB business per year, team size around 60+ people, familiar with FMCG, Cosmetic, Retail and Fashion. Both 0-1 start-up experience and manging multi-brand with larger business size capability.Strategy project, implementation and operation cases includes:-Hema, 0-1 Management of 2 strategic projects, Hema-Philips, the largest sales channel in the company, responsible for over 4.5 billion yuan in e-commerce business, Philips-Coca Cola, e-commerce omnichannel management, from 50 million to over 1 billion in 2 years, Coca Cola-Uniqlo, Consumer Experience Digital Strategy Consulting, Accenture-Haier, Supply Chain Finance Strategy Consulting and Implementation, Accenture-Lacoste, E-commerce Strategy Consulting, System Implementation, Operations, Accenture-H&M, Global Digital Transformation Strategy Consulting, Accenture-JD.com, front-end experience optimization and category management, Accenture-Zara, Consumer Experience Optimization, Accenture-Etam, official website and backend system construction and proxy operation, Arvato-Suning, official website digital strategy consulting and implementation of omnichannel landing system, Arvato-Gap, CRM operations and backend system optimization, ArvatoB. Ecosystem Capability – Always find alliance in ecosystem for quick WINC. Know-How In Omni-Channel – Familiar with B2C, B2B, B2B2C, C2B, Retail O2O, New Retail, Social Commerce, customer managed including: Alibaba, JD, Tencent, PDD, Suning, Hema, Tmall super market, TXD, JDDJ, Miss Fresh, Ding Dong, Yun Ji, You Zan, Little Red Book, 7 Fresh, Womai, Kuai Shou, TikToc, etc. Different type of platform: Standalone website, Marketplace, Social digital, CRM, etc.D. Operation and Insight – Digital strategy consulting, System Implementation and hands-on operation eCommerce as daily work. Familiar with CRM and consumer centric UI/UE design especially pay high attention on ROI.E. High Level Connection – Relationship with platforms(Alibaba, JD, JDDJ, Tencent, PDD, etc.) VP and Director level as well as CxOs.F. Build Business from 0 to 1 – Including BP/ System architecture including front and back end, OMS, CMS/ Operation in daily / Enhance P/L as closed loopG. Inspire and lead team to WIN, Aggressive, Open mind, Presentable, Hardworking and willing to work under big pressure
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E-Commerce DirectorLee Kum Kee Dec 2022 - Dec 2024中国 上海市Team size: 5 peopleBusiness scale: From 0 to 1, ~20 millionReport: CHO, VP in APAC, VP in AmericanMain responsibilities: Responsible for the company's strategic new business Ready To Eat (RTE) project, as a key strategic project, to achieve and realize the five-year strategic transformation of the entire group from seasoning company to became food company Plan and implement channel strategies, with a focus on dividing GMV and NCBA for different channels. Through changes in product structure, further optimization of product costs, and optimized operations, in smallest closed business loop to establish the business models, and optimize overall project gross profit Lead the development of product categories, responsible for overall new product research and development and structure, starting from scenarios and consumer profile, execute HERO product strategies, and achieve the evolution path from "copying" to "operating" and then to "surpassing"Major achievements: Participated in the development of the group's 5-year development plan with the management team and Bain company, established the transformation strategy from a seasoning company to a food company, and led the board' business visit itinerary in China Through a new way of playing, starting from Douyin(TikTok) to quickly realized the transformation from soy sauce to food. Increased the AOV by about 11.5X times. From 0-1, Lee Kum Kee flagship store in TikTok reached the top 10 GMV ranking after four weeks launched Through strategic communication with suppliers, the procurement cost of canned abalone has been reduced by 15% as the first time reduce in recently 4 years Develop the strategy of HERO product, “Fo Tiao Qiang” which will launch the frozen product category by the end of 24, this is expected to become a hero sku of millions GMV Within 3 months, launch the Lee Kum Kee Amazon SC store in the United States, including process definition and logistics supplier selection. -
Senior Expert, Procurement Management盒马 Aug 2021 - Mar 2022中国 上海市Team size: 70+ people (Dot line)Business scale: From 0 to 300 millionReport: PMO Group LeaderMajor responsibilities: In charge of strategy project in Hema which initiative and sponsor by CEO. One is X18 wine business, another is fresh butcher. these two projects were initiated by the company's founder and operated as future projects that can be independently listed from Hema The main products of the Fresh Cut Meat Shop is beef, benchmarked against Sam's Club and Costco The main products of X18 wine cellar are red wine, especially free brands, benchmarking against Jiuxian.com and 1919 Learning Alibaba culture and practice in daily work Leading 50 colleagues in each project with respect and clear goal Responsible for P/L, including for operation, online and offline, SCM, etc. Ensure delivery on time and beyond the expectation Innovation and be the game changerMajor achievements: Through team collaboration, we have achieved the fastest deliver lead-time in the industry from placing alcohol orders to delivery within 18 minutes, greatly satisfying the experience of high value consumers Within 2 months, we worked together with the team to improve our operational efficiency by approximately +25%, especially keeping the daily losses of each store within 3%. Other core indicators include customer satisfaction, inventory turnover, gross profit, delivery rate, out of stock rate, etc Created a well-known product called Hema Fresh Cut Beef, with core sku sales accounting for 12% -15% in total meat sales in store Through cross brand joint activities with Pernod Ricard, the Valentine's Day event for winter hot red wine was achieved, resulting in a sales growth of approximately 200% Established over 10 standard operating procedures, work mechanisms, and methods, including responsibilities, covering more than 20 business units in the project -
Jd Customer Group Leader, Senior Director飞利浦 Dec 2020 - May 2021中国 上海市Team size: 40+ people Business scale: 4.5 billionReport: Sales VP, Strategy leaderMajor responsibilities: In charge of P/L in JD.com and VIP.com, total business 4.5 billion RMB per year Redefine the operation model/ R&R for team to enhance operation efficiency Arrange T2T meeting with customer for identify the aligned and unify goal for 2021 Strengthen eMKT power to change from price driven to campaign driven Visit all customers and suppliers to listening problems and how to improvement 1:1 with all team members (50 PPL) to ensure people development and encourage do the right thing right Gain share and achieve the sell out and sell in target in both channels Leading innovation, support C2B launch with customer together Define strategy for each channel and develop growth roadmap Leverage strong relationship with platform from VP level to working level for new business development, such as: Jing Xi, JD health, etc.Major achievements: Through T2T's JBP cooperation, a 20% annual growth plan and corresponding support resources have been developed and break to individuals for follow up Establish the spare parts warehouse and official refurbished machine plan, long-standing historical issues have been resolved, resulting in an additional annual increase of approximately 80 million for both parties Change the strategy from purely price driven to Omni-channel related marketing activities for categories and brands to drive business growth, establish an independent e-commerce trade marketing team, and give more authority and responsibility Simplify internal processes and prioritize actions, making a 30% increase in AIPL awareness a top priority for everyone and adding it to KPI assessments and result in +45% increase on traffic -
Ecommerce Gm (Acting)The Coca-Cola Company Aug 2019 - Nov 2020上海Team size: 10 people Business scale: From 50M to 1 billion within 2 yearsReport: COOMajor responsibilities: In charge of eBusiness P/L , including: New Retail, Fresh Commerce, Retail O2O, B2C. Such as: JD, Alibaba, Tmall super market, Suning, Hema, PDD, TXD, JJDJ, Miss Fresh, Yun Ji, You Zan, Little Red Book, 7 Fresh, Womai, etc. Define strategy for each channel and develop growth roadmap Set sales goal and manage all bottlers to meet the target Optimize the operation from data Keep strong relationship with platform from VP level to working level Responsible for P/L in each channelMajor achievements: Breaking through industry pain points, the entire industry value chain can be transformed from negative to positive, such as JD's overall gross profit from -25% to turning into positive Offline growth of approximately 12%, OI(Operating Income) growth > Revenue growth (YoY growth rate with double digit) Successful launch Super Brand Day in JD on May.31th.2016 as first beverage brand in FMCG, Shipment GMV equals to 40% in 2016 in JD from only ONE campaign Achieve 100% targeted growth in recently 3 years through collaboration Leading commercial terms discussion with all customers, the key is all about Win-Win and balance Arrange yearly T2T meeting with Top 5 customer’s CEO, like Alibaba CEO Daniel Zhang and JD Mr. Liu Qiang Dong Involved in digital strategy for system with CEO/COO and CMO and be member of global digital strategy team Awards from Top 5 customer annually, such as: JD best supplier & logistic innovation, Hema&Tmall innovation, Suning golden lion brand, etc. The non-alcoholic beverage of Sprite which is jointly developed with Jiang Xiaobai, successfully won the annual Tmall Innovation Fashion Award -
Ecommerce Customer DirectorThe Coca-Cola Company Jul 2015 - Jul 2019中国 上海
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Director - Digital/ EcommerceAccenture Sep 2013 - Jun 2015Shanghai City, ChinaTeam size: 80+people (Dot line) Business scale: 60+ millionReport: Managing DirectorMajor responsibilities: Establish eChina(E2E solution for eCommerce) from day one once join Accenture Working from digital strategy at beginning for client, helping build business case and roadmap Establish ecosystem such as find and alignment with Market Place(Tmall/JD), Technology(hybris/Demandware/Sitecore), Warehouse(Li&Fung/Kerry/Itochu), Call Center(VXI/800teleservices/Transcosmos), Payment gateway(Alipay, Unionpay, Cybersource), EDM, Courier, etc. Keep Strong relationship with above ecosystem partners in CxO/VP level Responsible for eChina from BD and Implantation to Operation. (Identify, Gather requirements, find Coach/Influencer/Decision makers, Proposal, Value Proposition, Contract, Close deal) Build/review and follow sales leads pipeline with Technology partners together Leading and working with delivery team for day-to-day operation, enhancement through KPIs In charge of eChina projects such as: Puma/ Lacoste/ Moleskine/ L'Oreal/ Haier and other digital project such as: KIA(global digital platform roll out), JD(front-end enhancement), State Grid(eCommerce), MSD(digital strategy consulting).Major achievements: Establishing end-to-end digital solutions in China for Accenture which serve brand from digital consulting to implementation and operation. Signed the first digital eChina project with Puma and Moleskine as well as operates flagship stores on Tmall and JD The Lacoste project ranked top 3 in the high-end fashion GMV billboard during Tmall's double 11 Build end-to-end solutions through ecosystem partners, responsible for and monitoring the entire project, ensuring delivery of high-performance commitments, and meeting KPI/TCO/ROI Establish a bi-weekly sales opportunity review and follow-up with hybris/Demandware/Sitecore and Adobe to increased 3X of sales leads -
Manager - Digital / EcommerceAccenture Aug 2011 - Aug 2013Shanghai City, China
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Ecommerce Sales ManagerArvato Systems Jun 2009 - Jul 2011ShanghaiMajor responsibilities: Business model development, alignment with Channels, Vendors, Platforms, Solutions Search opportunity for increase customer incoming, manage customer value chain Set sales direction, industry, team structure, KPI Break down sales target to basis point： sales leads number Coaching team to close deals moreover pay more attention on Operation service with monthly charge Balance service and support resource internally Working with partner to provide Total Solution to meet customer needs Keep good relationship with CEO, CMO, CFO, CIO, COO stick with them Help CxOs find Vision and Mission through our services in digital space, lighting the passion Responsible for key points in contract terms Communication with clients to Win-Win during negotiation
Thomas Geng Skills
Thomas Geng Education Details
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Business Administration And Management, General
Frequently Asked Questions about Thomas Geng
What is Thomas Geng's role at the current company?
Thomas Geng's current role is Expert in Digital.
What is Thomas Geng's email address?
Thomas Geng's email address is th****@****126.com
What schools did Thomas Geng attend?
Thomas Geng attended Shanghai Jiao Tong University.
What skills is Thomas Geng known for?
Thomas Geng has skills like New Business Development, E Commerce, Retail, Digital Marketing, E Commerce Consulting, Global E Commerce, Sales, Business Development.
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