Thomas Guenther Email and Phone Number

Responsible for the development and implementation of the Direct-to-Consumer strategy for the All-Clad brand.Achievements• Became #1 All-Clad account• Built the #1 Direct-to-Consumer business in the Groupe• Became most profitable business unit in USA• Achieved aggressive 3-yr. D2C sales plan in 1.2 years• Increased D2C sales by 1,208.7% yr. 1 / 134.3% yr. 2• Increased SEO revenue by 1,515.6% yr. 1 / 90.2% yr. 2• Increased conversion rate by 1,672.7% yr. 1 / 97% yr. 2• Developed CRM, database & marketing automation strategy accounting for 40% of D2C sales• Increase YOY triggered revenue by 400%• Increased YOY acquisition by 230%

Built the organizations direct-to-consumer initiatives from ground up Oversee and lead all eCommerce operations for direct-to-consumer business - platform, customer service, shipping & returns, marketing & communicationsWork with cross-functional teams in regards to invoicing, cancelled/fraud orders, AR reconciliations and various accounting processesLead the strategy and implementation of customer acquisition programs to increase marketable databases for segmentation, customer retention and repeat purchase

• Development and content management of LGsolutions.com website to educate and drive customer engagement.• Implemented lead based site strategy that sends segmented leads to ISR (inside sales rep) team.• Analysis and optimization of online media/marketing activities that increase ROI.• Oversee KPI tracking, web analytics and the addition of over 125+ products to LGsolutions.com yearly.• Lead creative execution of digital marketing assets consisting of e-marketing campaigns, banner ads, product demos, videos, micro-sites and channel/partner sites. • Management of multiple agencies (Media, Web/Social, Creative, PR) to create efficiencies and drive results in media, web development, print and online advertising.• Planning, execution, optimization and analysis of all online media – Banners, SEM/CPC, Contextual Targeting.• Strategy, development and implementation of vertical specific online lead generation campaigns.• Strategic development and management of integrated brand/product marketing plans that support Commercial Displays division and ultimately increase awareness/sales in multiple verticals.• Work with key stakeholders (product management, sales, solution managers, engineers) in the development and approval of all core brand/digital marketing activities.• Implementation of SEO, SEM and Social Media to increase brand/product exposure. (Twitter, FaceBook, Blog Sites)• Management and implementation of online product demo’s with channel syndication/integration.• Planning and management of multi-million dollar budget for all Brand/Digital Communication activities.• Research industry trends in media/online activities. Track and analyze competitor activities and make recommendations.

B2C, Brand Development, OOH Advertising, Email Marketing, Online Promotions, FSI Development, Print Media• Researched, planned and launched LG’s e-marketing program. Database administration and segmentation.• Launched cross-divisional micro-sites to help increase awareness and drive brand/product consideration.• Research, strategy and execution of social media platforms and WOM campaigns. Responsible for web analytics and optimization of campaigns.• Key player in development and execution of online media campaigns (SEM/CPC, Banners, Social)• Led the creative development of traditional and non-traditional marketing activities to support brand initiatives.• Researched, developed and implemented multi-million dollar integrated marketing campaigns to increase brand and product awareness.• Implemented and maintained the brand identity on all visual projects consisting of online, print and OOH (out-of-home) advertising. • Worked with stakeholders in the development, coordination and implementation of cross-divisional brand marketing campaigns for both online and print.• Led the strategy creative execution and implementation of all digital content for OOH.• Managed multiple creative agencies in the development and implementation of brand identity. Conducted formal reviews of agencies and their creative teams. Analyzed and recommended necessary changes.

• Developed and implemented all corporate advertising campaigns for print and online. Managed media partnerships, negotiated contracts, purchased and trafficked all media.• Oversaw adherence to corporate branding guidelines and worked with key stakeholders on approval for launch.• Managed content and development of corporate website including internal advertising communications portal.• Planned, managed and implemented multi-faceted media campaigns. Analyzed and reviewed media programs to ensure adherence to business objectives.

• Created all marketing communications content for web, print/direct mail and advertising.• Developed interactive sales tools and HTML email blasts that aligned with business objectives. • Planned, managed and forecasted marketing communication and media budgets; negotiated contracts and vendor payments.• Worked with events team to coordinate logistics of all regional and national trade shows.• Managed the production of all advertising and marketing communications including print and online.