Big Data finds rational information hidden in the noise.DeepData finds emotional information hidden in the unconscious.DeepData’s vision is to open up the financial world to a distinct planning model that is truly "Holistic.” This approach goes deeper than traditional financial planning models by taking into account clients' entire personality - including unconscious anxiety and emotion. We envision a world where emotions and feelings are seen as valuable attributes in the planning process. We see emotions not as liabilities, but as powerful tools that enable planners to access deeper levels of awareness. Planners can thereby leverage both reason and emotion to co-create more appropriate and strategic financial plans for their clients. This approach builds communication and boosts overall satisfaction and retention rates.Behavioral finance and cognitive psychology both use self-reporting tools to gain access to the unconscious. The problem with the unconscious is that it is UNCONSCIOUS so you can’t get to it by using self-reporting or cognitive tools. DeepData’s tools access information that cannot be acquired thru standardized rational approaches. We are committed to enhancing business’ ability to "see the light" and serve customers in a more informed and less cookie-cutter fashion, which is one of the dangers of a hyper-rational business model.DeepData uses many of the same advanced techniques as Big Data to analyze information. We do heavy math, run machine learning algorithms, and apply statistical techniques. The non-rational element in our approach comes from the data collection methodology -- not from the algorithms. Once we have the data, we apply the same rational tools as everyone else.At DeepData, we foresee a thriving financial industry driven by Fintech tools. But it is important not to sacrifice human qualities such as empathy, intuition and connection. Awareness of unconscious attitudes supports better communication and relationship.

Trading and investing in equities, commodities and real estate in Europe and the Americas.

- Trained at the International School of Analytical Psychology (ISAP-Zürich).- Worked with executive MBA’s from IMD management program in Lausanne.- Counselled business clients in Canada, Switzerland and Panama.