Design, Brand, Creative and Brand Strategy for Original Penguin, Perry Ellis America and Perry Ellis Collection across all categories including Menswear, Womenswear, Children's wear, Accessories and Licensing globally.

- Responsible for overseeing the men’s design team across all divisions including local and international liscensing.- Managing and directing all seasonal inspiration, colour and mood direction for the brand for the season.- Overseeing and managing all seasonal product development and direction.- Managing and overseeing internal design structure and working with Merchandising Director and Brand President on range development and brand strategy.- Woking with all liscensing partners to manage development and approval of collections.

- Responsible for overseeing the men’s design team,fabric development team, innovation and sustainability from inspiration to delivery of 4 collections per year. - Managing and directing all seasonal inspiration, colour and mood direction for the brand for the season.- Working directly with mills and suppliers I was responsible for all fabric design and development for the menswear brand helping oversee its move into sustainability and setting up key initiatives with Supima cotton, Redown, and Nativa for the Good Wool project. I was also responsible for the Theory Foundations collection design and launch.- Managing internal and external development with the in-house pattern and technical team for all garment fit and construction for development and production. - Overseeing brand product partnerships including special collections for Uniqlo and Mr Porter and attending sales meetings with key suppliers.- Woking with international partners for exclusive collections for their markets including special collaborations for Korean and Japan market.

- Working with both the New York and London office set the strategy for the new direction of Theory Menswear under the leadership of Andrew Rosen. - Working with merchandising and sales teams to understand market needs and opportunity for business growth and expansion.- Designed and delivered an exclusive capsule for Fall 2017 which was sold exclusively in Japan and Korean markets.

- Responsible for overseeing the repositioning of the brand both in the UK and internationally for mens and womens design and accessories.- Managing and directing all seasonal inspiration, colour and mood direction for the brand for the season.- Overseeing the development of the brand image including advertising campaigns with photographers Tim Walker and Alasdair Mclellan / store design and the website redesign along with international trade shows like Pitti Uomo. - Overseeing all development and sourcing for the brand for men’s and women’s design.- Working with international partners in Japan and China for overseas expansion and collaboration projects.- Working with international sales and licence partners and attending all sales meetings with brand development.

Working across all aspects of Design. Liasing with product development, production and technical. Creating mood boards and seasonal ideas for the men's collection.

Responsible for men's mainline collection, including tailoring, wovens, outerwear, knit and jersey. Seasonal fabric development, mood and seasonal concept boards.