As the retail environment evolves rapidly towards automation and digitisation due to emerging technology such as IoT, Machine Learning and robotics, I have a passion for harnessing the escalating data volumes created to drive cost savings through business automation, and sales increases through enhanced and personal shopper experiences.I'm an experienced and respected leader in retail, with a passion for initiating profitable business change through data, insight and technology. 20 years’ experience delivering transformational data solutions and commercial insight across online, home shopping and store retailers, both agency and client side. Straight talking, personable and motivated, with proven success in leading positive business growth through influence at board level. I’m now Co-founder of HyperFinity where our software and consulting services use data science and AI to help consumer businesses make better personalisation, product range and pricing decisions. My role at HyperFinity is Chief Customer Officer, where I focus on understanding the commercial needs of our clients, ensuring we deliver data solutions that meet these requirements and deliver real value.At HyperFinity, we've helped some fantastic blue chip clients meet their own business and customer goals, and pioneered the use of data science and AI to answer some of the toughest problems consumer focused organisations face. We've also produced some great content, including our To Affinity and Beyond events, podcast, videos and blogs which are well worth seeking out.Please get in touch via thomashill@hyperfinity.ai if you'd like to discuss opportunities to work together.