I have been in business for 35 years and in that time have held roles, initially in B2C, before focusing on B2B. My work roles have included Head of Department, Purchasing Manager, Sales Executive and Key Account Manager within Department Stores, Commercial Branding and Audio Visual business sectors. In 2003, I became International Key Account Manager with Phillips before moving to Panasonic as Head of National Sales. In 2006 I became International Sales Director at ISE and in 2021 I became Global Sales Representative at LEaT con.Working in an environment in which constant technological change and where the offering of new and unexpected applications takes place fascinates me and I believe that our industry in all its facets will further provide solutions that makes all our lives more convenient, more interesting, and more versatile.