Provide strategic marketing, social media, and branding consultation to financial clients and UX firm; script consultation for narrative and industrial films, and script coverage for short and feature length scripts.

Responsible for developing and executing a comprehensive marketing strategy for “ONE-buy smartShift,” a single-source solution to run SAP enterprise environments in the cloud. Worked with key business leaders to drive innovative marketing programs and reinforce the ONE-buy value proposition through branding, thought leadership, media outreach, and social media, among other channels.

Spearheaded all marketing campaigns and communications for product launches across Markets, including the successful repositioning of the bank’s FX business.

Citi Private Client Solutions

Managed the production and distribution of both client-facing and internal communications, including business-specific video products, online applications and editorial services. Acted as primary client liaison on both multimedia and editorial projects for capital markets and global banking. Oversaw the integration of video streaming on the firm’s Web portals. Supervised the aggregation of news items on various distribution channels, including Citigroup’s global network of internal video monitors. Identified and implemented best practices in developing integrated communications strategies.

As partner, I managed the daily sales and marketing activities, including e-commerce, for the company. Produced and directed studio green screen shoots and post-production sessions to create unique stock video assets for Fortune 500 clients.