Garant de l'image et de la communication de la marque

1. Direction du pôle communication clients- stratégies social media - implémentation des campagnes2. Direction du pole évènementiel- prospection commerciale- gestion de la relation clients3. Gestion de l'agence- création et gestion de l'image de marque- développement des outils de communication - management des équipes

Developing F&B and hospitality concepts- Curation - Market research - Project Management- Strategy- Communication & Media

- Test and rate restaurants based on a wide range of standards (food, wine, ambiance, service, design,...)- Write compelling reviews following the style and the guidelines of the editor

Define and implement an holistic Digital Marketing strategy : - Analytics (define KPI’s, measure, report)- Traffic Acquisition, SEO & A/B Testing on Landing Pages- Email Automation and direct marketing - Social Media strategy (Instagram and Facebook) and administration of Facebook Ads settingsAssume a Product Owner role on iOS and Android environments : UX/UI input, manage dev teams and graphic designers, AppleStore Optimization,… Monetize medias and applications through affiliation (Linkshare), advertisers display (Google DFP), and integrated partnerships (such as food delivery or online table booking) Achievement : iOS application’s downloads multiply by 3 (over one year) 🚀

Restaurant- Manage chefs in residence, suppliers, and staffContent- Structure and coordinate a team of content creators(film makers, journalists, photographers, influencers, ...)- Choose topics, allocate resources, conduct interviews, decide ona relevant calendar and ensure its compliance- Release creative contents : (articles, videos, gif, pictures) on diverse channels, follow up, reports and animation of the community

Entrepreneurship- Understand and integrate a totally new market (food industry) - Imagine a newborn concept in response to an opportunity- Gather the funding, the resources and the energy needed Management & Business development- Build relevant partnerships (suppliers, co-events, PR,...)- Manage staff and associatesBranding- Tailor the universe, the identity, and the user experience- Market the offer (« product » development, pricing, distribution) - Articulate a strategic planning on all pertinent channels- Operate this transmedia strategy on the ground from A to ZAchievement : Successful opening with a 350K turnover for the 1st year, large press covering, arousing customers loyalty and engagement from the community ⚒️

- Design and manage communication strategies meeting specific objectives for clients in different industries (Nivea, Air Canada, Fido, Belair, WeightWatchers, Mondelez)- Conduct proactive research on trends, product, consumer, brand and market environment and address creative new business opportunities- Participate in the ideation process of 360 degree campaigns (TV, Print, Digital, Direct Marketing, Stunt,...) & propose insightful inputAchievement : Win North America Weight Watchers’ branding campaign 🏆

- Rethink the Alliance’s “brand positioning”- Consolidate and follow budgets, seek fundings- Operate the press and digital strategy (website, newsletter, social media) - Plan and organize cultural events (exhibition, theatre, concerts,...)