As the Head of Social Media Analytics and Community at Betr, I am responsible for developing and executing the social media strategy for the fastest-growing sports betting media company in the US. With over 16 years of experience in digital content, online marketing, and paid social media, I am passionate about creating engaging and impactful content for sports fans and bettors. I have a proven track record of scaling social media following, impressions, and engagement across multiple platforms and brands, leveraging my expertise in content marketing and online marketing. In my current role, I have achieved remarkable results in growing Betr's social media presence and reach. In two years, we have scaled the social following to 7.3 million across brands, and 2.9 million on Betr handles alone. We have amassed 4 billion impressions, 3.1 billion on Betr handles alone, and eclipsed all sportsbook and fantasy brands for TikTok followers in only 13 months. We also won the Hashtag Sports Award for Best Sports Betting Content twice. I use my skills in paid social media, online marketing, and content marketing to create and optimize content that drives conversions, retention, and loyalty.