Long term consulting mandates for consumer goods brands, such as: Hieronymus Correspondance Privée, Zurich Area, Switzerland (09/2014-07/2015)Setting up the distribution strategy of a Swiss high-end bespoke stationery product brand.Developing pricing strategy and business model for superior five star hotels and corporate clients.Swarovski Consumer Goods (04/2010-10/2012)Managing the development of 7 product collections from idea to global launch under the Swarovski brand. Moderating innovation workshops for European HR and global procurement teams.Lomographic International Society, Vienna, Austria (01/2010-05/2011)Strategy development with executive board of the largest analogue photo community in the world.Implementation of global matrix structure, marketing process and build up of the team to 300 employees. Increase of global sales by 83% within 18 months of which 35% online.AUDI AG, Ingolstadt, Germany (2010-2012)Trend receiver scouting to test and evaluate highly confidential innovation projects and concepts at an international level.

Driving international expansion of Gübelin Jewellery BrandLeading Gübelin Academy Opening Gübelin Gem Museum

Establishing the first fine jewellery brand using 3D technology creating unique designs and experiences.

Developing the product portfolio and distribution strategy of an innovative fashion jewellery brand. Founding and managing the start-up of the company with shareholders in Geneva.Implementing the marketing program with social media activities around brand building events.Working with key accounts in global travel retail, department stores, agents and distributors.

Setting up the innovation management team and tools Managing open innovation projects with strategic partners and the Swarovski GroupTransforming the culture through the moderation of innovation workshops and facilitating changeInitiating and managing the crowd sourced design competition Crystal Vision on Designboom.comWinning the first Red Dot Design Award for Swarovski at Basel World 2010

Successfully managing a turn-around situation (team, strategy, results) Developing and implementing a stage-gate process to ensure successful roll-out of all product categories (50% of global business). Full budget and margin responsibility for 300 Mio EUR sales

Restructuring the marketing team and the product portfolioDeveloping and launching 5 product lines with a major impact on sales and marginGlobal budget and margin responsibility for 270 Mio EUR sales

Increasing profitability and turnover (+53% within 18 months) with focus on bestsellersIntroducing seasonal gift giving programs within high impact in the multi channel distributionFull budget and margin responsibility of 100 Mio EUR at global level

Setting up the operational unit of a photo community in the US Transforming an internet company into a retail oriented businessBuilding the team and business network that lead to 35% sales share of the region at a global level

Supporting the national sales manager in key account and business development projectsManaging the national sales training activities

Managing key accounts and sales area in the Western regionGrowing sales in the region for 63% within 18 months

Developing and producing a multi media sales training programImplementing the program on the global market by coaching sales managers Master Media Award 1998: "Master of Excellency Corporate Media"

Project leader in complex relocation and office building tasksPR work for subsidiary of a leading European office furniture group