Global Marketing And Product Manager, Polyolefin Catalyst
Ludwigshafen, De
Supported developed global business strategy for polyolefin catalyst portfolio. Key contributions included market growth analysis, competitor benchmarking, customer perception study, business plan with P&L, and strategic measures. Developed and implemented annual marketing plans including coordination of trade shows, displays, conference presentations, regional customer conferences, press releases, internal communications (Pulse), and product literature. Created “Meet the Experts Video” web page and DVD designed to highlight the depth of global expertise in Sales, Technical and Business teams supporting customers. Direct supervisor of Product Management, coordinating sales forecast process including evaluation and presentation of forecast data, conducting forecast review meeting with commercial team, evaluating forecast accuracy, identifying gaps and upsides and supporting sales to meet financial commitments. Created target price setting tool with value pricing calculation supporting proprietary catalyst portfolio. The price tool was utilized by the business to evaluate different features of competitive offerings verse the product performance and service elements of BASF supporting price negotiations. Developed polypropylene market model database tracking current and future industry capacity, catalyst demand and competitive activity. Tool used to identify sales targets for current and future catalyst products. Supported strategic new business development initiatives including working directly with customers to enhance current business or development new business. RBU Coordinator for SAP Reload Project supporting CCP (North America). Led multifunctional teams across 4 business and 8 manufacturing sites to identify key business processes, establish SAP test protocols and conduct test of new SAP system. Successfully resolved system configuration issues allowing trouble-free business operation immediately upon go-live April 1.