Thomas Ketko Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• From raw text to publication, handled the editing and design of Sportsnet.ca written content, including news, feature stories, opinion pieces and analysis — with an emphasis on accuracy, clarity, style and compelling headlines. A/B testing on stories I edited showed regular increases of 45%-70% more page views because of the choices I made.• Managed the execution of tentpole content plans, such as Sportsnet's multi-platform year-end project, and assisted with others like Black History Month, which drew widespread internal and external acclaim and saw year-over-year increases in engagement.• Led the day-to-day content layout decisions for Sportsnet .ca, using both data-driven analysis and editorial judgement to balance news and audience engagement to ensure the best user experience — and make Sportsnet Canada's most-read sports site throughout my tenure.• Redesigned Sportsnet's internship program, expanding its reach to be Canada-wide, and with a focus on diversity to shift the landscape of who works in media in the country. The success of the program led to implementing its philosophies in the training of both new and existing employees as well to facilitate their development and growth. • Built and implemented new editorial standards for high-stakes reporting, including stories centred on sexual violence and racism, to ensure that compassion and empathy were at the centre of the work.

• Wrote a vast range of content, spanning news updates from the NHL, NBA, MLB and NFL, to ones with global stakes such as those dealing with sexual violence and anti-Black racism. Additionally, created sales copy to promote tentpole events and subscription services, which consistently exceeded conversion expectations. • Shared original content through Sportsnet’s social media channels, primarily Twitter and Facebook, with a focus on presenting content accurately, maximizing reader engagement and growing the Sportsnet brand. Stories with social sells written by me garnered on average between 51% and 112% more page views.• Crafted and delivered breaking news push notifications for Sportsnet’s mobile app which outpaced those made by competing outlets, resulting in consistent triple-digit increases in page views for high-profile stories.

Toronto, Canada Area

Toronto, Ontario, Canada

• Wrote in-depth features and analysis of iconic Canadian moments from the 2020 Summer Games, allof which earned acclaim from my editors and placement on Yahoo's home page.

• As a Sales and Service Desk Associate for Home Depot's Leaside and Curity locations in Toronto, I assisted customers in getting the most out of their in-store, online, and order-based shopping experience.• In addition to my day-to-day responsibilities, I developed new assembly and delivery processes for the stores' Seasonal Departments — centred on BBQ sales — that resulted in a dramatic decrease in customer complaints, for which I was awarded employee of the month honours throughout the busy summer season.

Ottawa, Canada Area

• Worked one-on-one with a group of students to facilitate their transition into university, navigating difficult and high-pressure conversations to help them cope with the challenges they were experiencing — while ensuring that the confidentiality of the information shared was protected.

Ottawa, Canada Area

• Wrote literature reviews• Coded patient files to screen for eligibility in various research projects and clinical trials• Conducted fundamental and advanced data analysis in both SPSS and Microsoft Excel• Led in-person patient recruitment for clinical trials• Screened clinic referrals to determine whether or not it was a case that required the attention of a Pain Clinic physician.

As a merchandiser at Zellers my primary responsibility was maintaining the department I was assigned to - ensuring products were on the shelves, and that the department was clean and easy to shop. Additionally I was expected to assist customers in whatever shopping needs they may have.

Bachelor Of Arts Honors, Psychology, 3.8 Gpa

Bachelor of Arts Honors degree with a major in Psychology, minors in Philosophy and Neuroscience.

Sports Journalism, Journalism

Centennial College's Sports Journalism program is a post graduate degree designed to teach students how to tell the stories behind.

Ontario Secondary School Diploma

Activities and Societies: Member of the Basketball Team (2007, 2008, 2011), Writer for the Leaside Chronicle (2011), Member of the Cross.