Thomas Kipkorir,Bsc,Msc Email and Phone Number

Sales strategy Development & ImplementationBusiness DevelopmentLeadership roleMarketing strategy Development &ImplementationTeam DevelopmentOperations DevelopmentTeam training, coaching & mentoringP&L responsibilityDistribution & partnership setup

Operations Management, Team traing/ Coaching. Business Development. Marketing & Sales strategy, Channel mapping &selection. Sales management. People Development. Product Life Cycle Management &gap analysis

As Head of Sales and Marketing; I provide overall Leadership to steer the department to greater heights. I champion growth of revenues through achievement of sales targets as well as growth of the market share. I harness individual growth of team members through motivation and field support as coaching and mentorship. Regrading important numbers; I lead a team of 10 to achieve an annual sales target of USD 70 MillionOther duties & responsibilities include;Provides Leadership to the sales and marketing team in Kenya. Ideates and implements key market growth strategies thus ensuring that key business goals and target are met.Collaborates with other regional counterparts in Marketing, Technical, Supply Chain, Finance and associated support functions to ensure that operational efficiency is achieved at all times.Facilitates strategic selection and efficient management of Distribution, Retail & Sales Market Partners across the region thus enhancing value and optimization of the distribution channels and achieving cost reduction.Defines and implements efficient country specific sales and growth targets, both internally (sales team) and externally (distributor management), in collaboration with the relevant departments.Proactively supports the positive development of the product and service portfolio in collaboration with counterparts from Marketing and Technical Services departments

In this role, I Led the Marketing and Business Development function in Eastern Africa, Nigeria and the Indian Ocean Islands. My 5 key areas responsibility included: ∞ Providing Leadership to a team that was spread across the region∞ Facilitated Portfolio Management & Customer Support; handling a target of USD 200 Million annually∞ Spearheaded Business Development as well as Oversaw New Product IntroductionOther Duties include:Driving the company’s Portfolio & Crop Solution Strategy making processes across the region Spearheads strategic direction & deliverable of the R&D projects as well as accounting for the R & D budget business cases processSpearheading the company’s Market Intelligence initiatives including market panels, value pricing studies and voice of customer studies that supports portfolio strategic decisionsFacilitating internal & external Crop Solutions portfolio building workshops, coordinates internal communication with AMEANZ regional and global marketing teams as well as spearheading the corporate communication initiatives including UPL Campaign, PR and the website.Overseeing the marketing budget for the Eastern Africa region and conducts pricing studies to optimize pricing positioning of value added products.Spearheading all Business Development initiatives in the region by contributing to initiating, negotiating, closing and securing co-development and distribution deals with key suppliers in the region.Coordinating operations and communication flow with key suppliers regarding product strategy & product launches.Driving the marketing planning and business development for blockbuster products (proprietary and 3rd party proprietary).

Collaborated and aligned with other regional counterparts in Marketing, Technical, Supply Chain, Finance and associated support functions that ensured that operational efficiency was achieved at all times.Facilitated strategic selection and efficient management of Distribution, Retail & Sales Market Partners across the region thus enhancing value and optimization of the distribution channels and achieving cost reduction.Defined and implemented efficient country specific sales and growth targets, both internally (sales team) and externally (distributor management), in collaboration with the relevant National Sales Manager(s), counterpart Heads of Marketing, Technical and the Regional Manager, Agricultural Solutions - Eastern and Southern Africa.Maintained an efficient product-customer-country-regional specific sales forecasting model, that accurately fed into the BASF’s Global Forecasting tool (RISER)Pro-actively supported the positive development of the product and service portfolio in collaboration with counterparts from Marketing and Technical Services departments

I was tasked to Lead Sales, Operations & Planning Functions of the Company at Country-Level, I drove revenues through developing and implementing sales strategies, optimizing channel distribution strategies, providing excellent leadership to a team of 12 staff as well as championing the achievement of the annual revenue target.Provided strategic leadership in the development of Cereals, Coffee, Ornamentals, field crops and non-crop business in Kenya leading to a 20% market growth as well as a 15 % increase in annual revenues.Participated in the development and the implementation of the regional business strategy including implementation of new market strategies for key segments in accordance with the values and principles of the BASF Group.Increased brand awareness of BASF and its products in Kenya which led to a 20% increase in the market share.Planned and executed product knowledge and awareness seminars for the key growers across the country

Developed and maintained strategic long-term business relationships with respective key accounts to promote brand value and customers’ needs.Gathered & recorded market intelligence & subsequently used the insights to advise management on the product development process.Facilitated development of the sales forecast thus supporting efficient planning of products and servicesChampioned market growth and deepened market penetration for BASF Cereal products. Continuously mapped and monitored market needs and trends to identify new accounts and potential leads.Spearheaded cross- business collaboration and synergies that maximized BASF value, grew market share as well as profitability.Supported the marketing manager on the development of Market Approach Strategies, Sales Target Plans as well as Business development.Developed & held to high performance and vibrant culture the agricultural product team thus leading to a sustained annual growth of 5%.

Provided technical support on the usage and sale of chemicals, irrigation equipment and fertilizers both bulk & foliar.Planned & carried out field days, farm trials & seminars with the respective farmers to educate them on the best farming practices.Oversaw the preparation of training literature and promotional materials to support the regional priorities within Amiran corporate guidelines.Monitored prices and rebates to ensure they are optimized capture value, volume, and profitability aligned with guidelines establishedDeveloped strong bonds with clients & Lead integration of customer input and customer segmentation strategies into marketing plans to maximize opportunities for acquisition, retention, cross-sell and up-sell of different product lines.Oversaw all agricultural tenders in the country; serving as the key marketing contact for the regional key accounts with the aim of ensuring effective implementation of segmentation and the technical marketing plan.

Tasked to achieve a growth target and business profitability annually for Cereals, Corn, Coffee, Ornamentals, Sugar Cane, irrigation equipment and Vegetables (Seeds) whilst providing excellent customer service to meet customer needs and expectations.Reviewed, planned and drove implementation of the company’s sales strategies, annual plans, whilst supervised and coordinated training and development of new agents.Monitored, reviewed and managed the performance of the sales team (30) in order to achieve the regions business target.Closely followed up on debts owned by clients to ensure timely collection of monies owned to the company.Coordinated promotional activities & provided technical information for all chemical, foliars and seeds to educate the attendees.