Local Marketing and Communications Expert working closely with small businesses to maximize and monetize business growth, market share, and most importantly, bottom-line profit.

Accepted position to rebuild this operation from top to bottom, restoring enthusiasm, respect, morale, profitable revenue and market share to this 40,000 circulation newspaper.In 16 months, have accomplished the most productive balance sheet in years for this business unit by increasing revenues and managing expenses wisely. Have lead by example, increased net profits, restored readership, and reconnected publishing group to all areas of the community..

Returned to Massachusetts to stabilize this at risk franchise. Restored positive image and editorial integrity to the property. Realigned territories, established a rate structure designed for consistent growth and advertising results, and implemented a new performance-based compensation plan designed to be a win/win for the company and each multimedia account executive.Responsible for all activities of both a 17,000 paid circulation seven day newspaper, the Sentinel & Enterprise, plus 7 weekly titles with a combined circulation of 18,000, Nashoba Publications, in North Central Massachusetts. Oversee editorial, advertising, production, creative, circulation, marketing, interactive, and accounting functions of the operation.Prepared and made presentations to key corporate accounts and prospects, current and new, to develop effective partnerships, while working closely with account executives in developing and growing local and regional sales activity.Embedded myself into the community to rebuild relationship with civic leaders as well as readers.Met with and developed a strong rapport with the business community, positioning all products to meet current and future needs.Sentinel & Enterprise named 2010 New England Newspaper of the Year in September 2011…from the bottom to the top!

Responsible for the growth of retail, classified, and online including real estate, auto, local accounts, major accounts, print & deliver, preprints and tab-on advertising within the Naples Daily News, Bonita Daily News, The Banner, Collier Citizen, Marco Eagle, Coastal Beat and naplesnews.com. During my tenure, our sales teams achieved successive annual revenue increases of 7%, 21% and 28% from 2004-2007. These gains represented the largest increase of any E.W. Scripps operating unit during that periodAuthored and implemented an advertising re-deployment plan to maximize sales efforts throughout the group. The plan included the redistribution of territories and a conversion to a performance based compensation plan for all account executives resulting in double digit sales gains.Developed strong relationships with account executives, sales managers and clients that were leveraged into a 31% increase in account base, or 2,158 new advertisers, from 2003 to 2007.Awarded prestigious Jerry Dunning Leadership Award from E.W. Scripps Co.