Marketing & Communications // Customer Loyalty, Acquisition of new clients

Personalführung von ca. 900 Mitarbeiter deutschlandweit // Einführung von Führungskräfteentwicklung // Ergebnisverantwortliche Führung der Gesellschaft // Nationale Strategiemaßnahmen sowie Konzeption und Umsetzung // Produktentwicklung und Launches // Geschäftsausbau Deutschland inkl. Marketing | Kommunikation | Vertrieb // Weiterentwicklung aller Prozesse

LoyaltyXChange is a web based loyalty solution online platform and online redemption service, designed to enhance the effectiveness of Loyalty Systems in terms of user experience, issuer ROI and reward attractiveness, providing instant tangible online rewards. It is the first loyalty platform, that connects to social media.

Development and execution of local and international brand strategy, marketing campaigns, internal and external communication, corporate and local promotions and campaign management in the b2b Segment // Negotiation, realization and control of all marketing activities in the areas of strategic partnerships and cooperations in the b2b sector in the area of fidelity programs, credit cards, automotive, aviation, hotels, shipping companies, internet travel agencies, press, telecommunication, insurances, international companies, Lifestyle // Partner- and customer acquisition, retention and service delivery // Executing of pan-European marketing activities, campaigns and consumer-centric initiatives – web content, offers, sponsorships etc. // Identification of strategic and operational marketing potential // Key account management // Expansion of the brand, sales support and marketing support for new markets // Support of sales activities and positioning of the company in local markets // Identification, win and development of new and innovative commercial opportunities and improvement of the clients Portfolio // Introduction of new products in new international markets // Developing and improving Commercial Packages and increasing conversion of targeted segments // Business development // Create comprehensive analysis of relevant marketing perceptions, media coverage and research literature on industry sectors, categories and competitors // Lead, develop and implement marketing support, coaching and training to the local units, regional levels and international franchises // Strategic development of all international loyalty activities and partnerships // Leading conception of all international tenders and negotiation of contracts // Communication Management // Creating and implementing PR and industry Events // Managing director of an NPO for business success and motivation of employees, including communication and fundraising