Memberships And Supporter Engagement Lead
Current- Leading on the implementation and launch of new Patron and Membership programmes: incorporating a data-driven engagement, retention, and recruitment strategy, implementation plan, product development, benefits, and.
- Leading on the growth of Patron and Friend income by proactively using Tessitura, onsite and online promotion, performance recruitment, events, marketing and social media channels.
- Leading on the development of a new digital newsletter, encouraging engagement with ENB, nurturing the supporter community and exemplifying philanthropic benefits to membership support.
- Leading on the creation and delivery of an overarching communications plan for the Development Team, identifying key milestones throughout the season, and exclusive and compelling content to engage supporters.
- Identifying and planning opportunities to encourage and increase supporters’ secondary spend: online, at performance venues and through appeals.
- Devising a stewardship pipeline and overseeing the delivery of a strategy to identify prospectives from Friend groups, for patronage, major gifts and legacy giving.