Thomas Kobayashi Email and Phone Number
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I am very passionate about corrugated point-of-purchase (POP) displays and enjoy the process of bringing them to market.With 18 years experience developing, launching, and managing over 500 display programs for Nestle USA, Ferrara, and Ferrero USA - combined with display supplier and creative agency experience - I’ve amassed comprehensive knowledge of what it takes to build and maintain a successful display business.I'm looking for opportunities where I can help customers and suppliers work better together.**For Display Customers (CPGs):** I provide guidance and support whether you are starting your very first display program, growing your display business, or seeking end-to-end optimization of an established display business. I will show you how to maximize the potential of your display suppliers.**For Display Suppliers:** I can assist you in managing your customer relationships more effectively by identifying common gaps and offering solutions. I aim to help shift your organization’s perception from being a supplier to becoming a strategic partner.Let’s connect! Share your display challenges with me so we can start a discussion.
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Principal Consultant, Corrugated Pop DisplaysOn DisplayLos Angeles, Ca, Us
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Retail Merchandising Display ManagerNestle Usa May 2022 - May 2024Los Angeles Metropolitan AreaE2E management of the Bakery Sweets display portfolio supporting the following brands: Nestle Tollhouse, Libby's Pumpkin and Carnation Milks.
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Senior Manager, MerchandisingFerrara Apr 2018 - Apr 2020Glendale CaIn 2018 Ferrero USA acquired Nestle USA's Confection business, where I was employed as Merchandise Manager. During the two-year transition I became Senior Manager – Merchandising at Ferrera, a Ferrero USA subsidiary. Achievements: • Achieved divisional display sales goals for 2018, 2019 & Q1 2020 while managing the challenging transition to new ownership. • 2019 - the peak of the business transition - successfully developed and commercialized 45 display programs worth over $23 million in gross proceeds to sales.• Segregated and redeployed Nestle Confection’s display business into Ferrera (Sugar Brands, Chicago IL) and Ferrero (Chocolate Brands, Parsippany NJ) with minimal disruptions to the existing business. -
Merchandise ManagerNestle Usa Confections And Snacks Nov 2004 - Apr 2018Glendale CaStrategic management of the division's $50 million Everyday Display Business (National and Customer Specific). Directed display and POS needs for Sales and Marketing. Led strategic annual display planning. Optimized display programs ensuring customer acceptance, sell through, and path-to-purchase communication. Aligned display program needs with divisional strategic and financial objectives. Designed and managed division’s tradeshow booth. Planned and managed a $1.5-2 million PFME budget. Achievements: • Established a comprehensive display development process enabling us to develop an annual average of 40 display & special pack programs; each program approximately $500K.• Improved fixed costs average of 10% across the display portfolio; achieved through modularization of display structures, and reduction in remnant display packaging.• Developed and shipped an entirely new $1.5 million display program in 4 weeks through tight coordination with cross-functional team and display supplier. -
Creative Service ManagerWestrock Company Apr 2003 - Nov 2004Formerly Long Beach, Ca - Currently Located In Burbank, CaLed, managed and mentored the creative team supporting the Nestle Confections account (annual sales vol. - $12-$15 million). Ensured design team achieved customer objectives and final artwork was delivered on time to manufacturing. Supported New Business Sales Team with customer-specific concepts for sales pitches. Achievements:• Directed and managed the development of over 30 display and special pack programs for the Nestle account. • Saved an average of 5 working days in the concept stage of development though process improvements for internal teams and client (Nestle).• Mentorship yielded improvements to graphics resulting in Nestle hiring our in-house team to execute final artwork, saving 2 weeks in final artwork development. -
Design DirectorBrandtopia Sep 2001 - Apr 2003Glendale, CaLed, managed, mentored creative team and as well as account management. Managed and aligned freelancer pool with workload requirements. Content developed included but not limited to: Outdoor Advertising, Print Advertising (Trade & Consumer), Creative Concept Development for Licensees.Achievements:• Established agency as a "Tier 1" supplier to Buena Vista Home Entertainment.• Successful execution of The Rookie, Tarzan, and Beauty and the Beast outdoor campaigns.
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Graphic DesignerGelcommunications Aug 2000 - Sep 2001Glendale, California, United StatesCreative development for Buena Vista Home Entertainment. Content developed included but not limited to: Outdoor Advertising, Print Advertising (Trade and Consumer), Licensing Creative Concept Development.
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Graphic DesignerThe Disney Store Jan 2000 - Aug 2001Glendale, CaCreative support for Hardline and Softline Marketing Teams including Infant, Toddler, Teen, and Adult. Responsibilities included but not limited to: Design and Content Development for Style Guide Graphics, Ad Layout, Packaging Graphics, In-Store Signage & Layouts, and Licensee Creative Approvals. -
Graphic DesignerDisney Consumer Products Sep 1995 - Aug 2000Burbank, CaCreative support for Hardline and Softline Marketing Teams including Infant, Toddler, Teen, and Adult. Responsibilities included but not limited to: Design and Content Development for Style Guide Graphics, Ad Layout, Packaging Graphics, In-Store Signage & Layouts, and Licensee Creative Approvals.
Thomas Kobayashi Skills
Thomas Kobayashi Education Details
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Graphic Design, Packaging Graphics -
Graphic Design
Frequently Asked Questions about Thomas Kobayashi
What company does Thomas Kobayashi work for?
Thomas Kobayashi works for On Display
What is Thomas Kobayashi's role at the current company?
Thomas Kobayashi's current role is Principal Consultant, Corrugated POP Displays.
What is Thomas Kobayashi's email address?
Thomas Kobayashi's email address is th****@****ero.com
What is Thomas Kobayashi's direct phone number?
Thomas Kobayashi's direct phone number is +132364*****
What schools did Thomas Kobayashi attend?
Thomas Kobayashi attended Art Center College Of Design, El Camino College.
What skills is Thomas Kobayashi known for?
Thomas Kobayashi has skills like Packaging, Creative Direction, Layout, Production Planning, Budget Management, Leading Cross Functional Teams, Supplier Management, Creative Team Management, Account Management, Display Portfolio Management, Pos/display Development, Creative Development.
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