Thomas Kobayashi Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

E2E management of the Bakery Sweets display portfolio supporting the following brands: Nestle Tollhouse, Libby's Pumpkin and Carnation Milks.

Glendale Ca

In 2018 Ferrero USA acquired Nestle USA's Confection business, where I was employed as Merchandise Manager. During the two-year transition I became Senior Manager – Merchandising at Ferrera, a Ferrero USA subsidiary. Achievements: • Achieved divisional display sales goals for 2018, 2019 & Q1 2020 while managing the challenging transition to new ownership. • 2019 - the peak of the business transition - successfully developed and commercialized 45 display programs worth over $23 million in gross proceeds to sales.• Segregated and redeployed Nestle Confection’s display business into Ferrera (Sugar Brands, Chicago IL) and Ferrero (Chocolate Brands, Parsippany NJ) with minimal disruptions to the existing business.

Glendale Ca

Strategic management of the division's $50 million Everyday Display Business (National and Customer Specific). Directed display and POS needs for Sales and Marketing. Led strategic annual display planning. Optimized display programs ensuring customer acceptance, sell through, and path-to-purchase communication. Aligned display program needs with divisional strategic and financial objectives. Designed and managed division’s tradeshow booth. Planned and managed a $1.5-2 million PFME budget. Achievements: • Established a comprehensive display development process enabling us to develop an annual average of 40 display & special pack programs; each program approximately $500K.• Improved fixed costs average of 10% across the display portfolio; achieved through modularization of display structures, and reduction in remnant display packaging.• Developed and shipped an entirely new $1.5 million display program in 4 weeks through tight coordination with cross-functional team and display supplier.

Formerly Long Beach, Ca - Currently Located In Burbank, Ca

Led, managed and mentored the creative team supporting the Nestle Confections account (annual sales vol. - $12-$15 million). Ensured design team achieved customer objectives and final artwork was delivered on time to manufacturing. Supported New Business Sales Team with customer-specific concepts for sales pitches. Achievements:• Directed and managed the development of over 30 display and special pack programs for the Nestle account. • Saved an average of 5 working days in the concept stage of development though process improvements for internal teams and client (Nestle).• Mentorship yielded improvements to graphics resulting in Nestle hiring our in-house team to execute final artwork, saving 2 weeks in final artwork development.

Glendale, Ca

Led, managed, mentored creative team and as well as account management. Managed and aligned freelancer pool with workload requirements. Content developed included but not limited to: Outdoor Advertising, Print Advertising (Trade & Consumer), Creative Concept Development for Licensees.Achievements:• Established agency as a "Tier 1" supplier to Buena Vista Home Entertainment.• Successful execution of The Rookie, Tarzan, and Beauty and the Beast outdoor campaigns.

Glendale, California, United States

Creative development for Buena Vista Home Entertainment. Content developed included but not limited to: Outdoor Advertising, Print Advertising (Trade and Consumer), Licensing Creative Concept Development.

Glendale, Ca

Creative support for Hardline and Softline Marketing Teams including Infant, Toddler, Teen, and Adult. Responsibilities included but not limited to: Design and Content Development for Style Guide Graphics, Ad Layout, Packaging Graphics, In-Store Signage & Layouts, and Licensee Creative Approvals.

Burbank, Ca

Creative support for Hardline and Softline Marketing Teams including Infant, Toddler, Teen, and Adult. Responsibilities included but not limited to: Design and Content Development for Style Guide Graphics, Ad Layout, Packaging Graphics, In-Store Signage & Layouts, and Licensee Creative Approvals.

Bfa, Graphic Design, Packaging Graphics

Aa, Graphic Design