Responsibilities- Responsible for marketing, product development, product management, communications, business intelligence and public affairs with a team of 30 employees.- Part of European management team in Rockfon Group- Responsible for yearly input to Rockwool corporate strategy process.- Market and customer research, market share assessment, Gap analysis, profitability analysis, segment analysis.- Development and management of product portfolio and innovation pipeline.- Branding and communication.- Strategic planning of entries to new markets.- Link between Rockfon and Rockwool Group Marketing and Group DevelopmentAchievements:- The company almost doubled in size over the last 10 years incl. acquisition. - Development and launch of new products via deep market and customer insights; more than 25% of current revenue related to products less than 5 years old.- Developed diversified strategies including clear value propositions to focus on different market and customer segments as well as application segments.- Managed product assortment incl. pricing, harmonisation and complexity projects leading to continuous SKU reductions. In total more than 30% SKU reduction over 5 years.- Leading role in successful global integration of the biggest acquisition in Rockwool Group including development of system/solution selling concept and training centre. - Participation in several Rockwool Group developments; Corporate Branding, Branding architecture, Web platform, Marketing automation, CRM, Procurement.- Part of team that established Rockfon in Asia and North America.

Responsibilities- Responsible for sales, customer service, marketing and technical support in Scandinavia – in total 36 employees organised over 4 locations; Denmark, Sweden, Norway and Finland..- Part of European management team reporting to Divisional Managing Director.Achievements- Revenue and profits increased more than 20% throughout the period despite crisis in the construction industry.- Achieved market leading position in Denmark.- Rebuilt sales organisation in Sweden and achieved growth in revenue and market share via improved customer focus.- Established Rockfon in Norway through integration from sister company and almost doubled the activity in the period.- Developed and executed European best practice program for all sales directors and sales managers in Rockfon

Responsibilities- Responsible for product development, product management, corporate marketing and communication with a team of 6 employees.- Reporting to Senior Vice President; Sales and Marketing a part of European management team. - Customer satisfaction surveys, market analysis and patent management.Achievements- Established this Group function originally consisting of different functions.- Implementation of CRM-system in Superfos Europe in 8 different countries.- Reduced number of SKUs with more than 30% allowing for consolidation of factory footprint.- Developed new top of line product by merging two existing product lines.

Responsibilities- Reporting to Division Director, Northeast Europe and part of European management team.- Responsible for a yearly turnover in Scandinavia of approx. 80 mill EUR and a team of 20 people.- Responsible for development and implementation of sales strategy in Scandinavia.Achievements- Merged two former individual sales organisations in connection with taking over competitor.- Obtained highest turnover for Superfos in Scandinavia ever.- Started conversion from metal packaging to plastic packaging on the Finish paint market, which had never been done before.

 Altogether responsible for 220 employees and a turnover of approx. 30 mill. EUR. Reporting to Divisional Director and internal Board of directors. Responsible for the biggest production subsidiary in Superfos Packaging with 190 employees. Obtained substantial improvement in earnings. Implemented hygiene certification, automation projects and product optimizations.