Analyse foodpanda HK and its competitors’ strategies, and identify the gap and strengths between our competitors. Assist in reviewing the alignment between our strategy framework and initiatives across different teams and define quantifiable metrics to measure the success and impact of our strategies/ tactics used.Project owner of foodpanda Insights & Analytics, managing the project's pricing, demand & resource planning, and leading the product development and potential data… Show more Analyse foodpanda HK and its competitors’ strategies, and identify the gap and strengths between our competitors. Assist in reviewing the alignment between our strategy framework and initiatives across different teams and define quantifiable metrics to measure the success and impact of our strategies/ tactics used.Project owner of foodpanda Insights & Analytics, managing the project's pricing, demand & resource planning, and leading the product development and potential data collaboration with our partners. ———————————————foodpanda Insights & Analytics:Our mission is to help our partners to make data-driven decisions to achieve better business results.We provide our client with actionable business insights, the latest F&B trends and proven data-driven solutions to grow their business. Our service areas leverage our expertise, experience and complex data & technology resources to maximise benefits to our clients. Show less

Led a team of analysts implementing growth and efficiency strategies to improve operation and cost efficiency; enabling new initiatives to create operational growth; and delivering better customer/ vendor/ courier experiences.Leveraging resources saved from the Performance and Infrastructure team to reinvest in sustainable operational growth, growth without compromising our gross profit per order. Our solutions include: 1. Increase the variety of choices for customers by… Show more Led a team of analysts implementing growth and efficiency strategies to improve operation and cost efficiency; enabling new initiatives to create operational growth; and delivering better customer/ vendor/ courier experiences.Leveraging resources saved from the Performance and Infrastructure team to reinvest in sustainable operational growth, growth without compromising our gross profit per order. Our solutions include: 1. Increase the variety of choices for customers by expanding the delivery area of restaurants within our strategic cuisine; 2. Provide more affordable choices to customers through better cost control at short-distance delivery;3. On-demand Hong Kong-wide (i.e. instant long-distance and harbour crossing) delivery to support small-medium size restaurant/grocery chains to deliver further without opening new outlets; Show less

Continuously reviewed and improved the last mile delivery infrastructures through in-depth analytics, A/B tests and simulations to compare the benefits and tradeoffs between leveraging different tactics.Led multiple cross-team performance optimization projects, resulting in an 8% decrease in rider pay costs through better infrastructure and inefficient courier incentives reduction; and lower 5% of the cost of failed delivery through better service level.Supervised part-time and… Show more Continuously reviewed and improved the last mile delivery infrastructures through in-depth analytics, A/B tests and simulations to compare the benefits and tradeoffs between leveraging different tactics.Led multiple cross-team performance optimization projects, resulting in an 8% decrease in rider pay costs through better infrastructure and inefficient courier incentives reduction; and lower 5% of the cost of failed delivery through better service level.Supervised part-time and freelance data analysts to analyse the unusual trends and blockers in operation and facilitate the team to design solutions/ experiments to tackle them. Show less

Idea to Business | Cultivate Youth through Entrepreneurial Experience.Idea to Business is a youth-oriented non-profit organisation. We empower youth to feel the essence of entrepreneurship by providing experiential activities. The experience with us inspires our future generation to embrace the entrepreneurial mindset, develop soft skills and get prepared for future challenges.

Inclusive Impact Limited (融．聚．歷) is leveraging Design Thinking, Growth Mindset and Change Management to empower corporate staff to think innovative, with empathy and courage to make progress.Through a series of innovative, in-depth team challenge in wheelchairs, participants will struggle and grow while discovering themselves in this experiential, challenging learning process.

Client Development & Relations, Executive OfficeAnalyze group CRM data through SQL query and different reporting systems; then generate data-driven insights for formulating group eco-system customer relationship management strategy, and transform data into in-depth business insights for senior management to review the monthly performance of different business units and plan for future actionable steps.Plan and manage the new clienteling tool (a group-level CRM system) launching… Show more Client Development & Relations, Executive OfficeAnalyze group CRM data through SQL query and different reporting systems; then generate data-driven insights for formulating group eco-system customer relationship management strategy, and transform data into in-depth business insights for senior management to review the monthly performance of different business units and plan for future actionable steps.Plan and manage the new clienteling tool (a group-level CRM system) launching timeline for 6+ client-facing business units and provide best practices and suggestions for using the tool. Assist in conducting over 30 relationship managers’ client reviews for New World top tier high-net-worth clients by using newly created dashboards and reports on various data visualization platforms (e.g., Tableau; Quik; Data Studio). Show less

Strategy and Project Management, Cultural Enterprise BusinessesTransform our business operation team to embrace data-driven decision-making culture by automating the operation workflow and creating digital innovations. The automation and digital innovations include implementing new Customer Relationship Management systems to optimise the internal workflow process and analysing the data collected, then visualise the result for non-tech users to understand and discover insights… Show more Strategy and Project Management, Cultural Enterprise BusinessesTransform our business operation team to embrace data-driven decision-making culture by automating the operation workflow and creating digital innovations. The automation and digital innovations include implementing new Customer Relationship Management systems to optimise the internal workflow process and analysing the data collected, then visualise the result for non-tech users to understand and discover insights quickly.Provide better customer experiences by utilising new technology from various start-ups. The customer journeys planning started from our brand first touching our customers from any online channels, then designed the process of nurturing them from prospects to high potential leads, and deal closing process at the final stage.Manage projects related to data innovation, including a Cantonese text mining project of a forum with 300K active members to draw insights from what the users viewed, commented, and posted. Show less

- Co-organize Design Thinking and Lean Startup training workshop for 20+ consultancy in China and Hong Kong (i.e. Deloitte, Civil Service Training and Development Institute, Caritas)- Facilitated over 100 participants with devising communication strategies to ensure that messages were delivered effectively in the workshops- Co-coached 6 start-up teams in the Youth Social Innovation Award program with Lean Start-up tools