Developer and owner of cross product profitably and pricing tools within Retail Banking.

Managed and grew the Metrobank motor offerings. Owning the daily profitability of unsecured motor lending and taking the Bank's HP product from launch through to a substantial and growing new player in the market.

Experienced analytic project lead focused primarily on optimisation but with significant experience with modelling across the customer life cycle, including marketing and regulatory modelling.Regularly delivers detailed and complex projects across different institutions and geographies. Exceeding client expectations whilst hitting budgetary and time constraints.

My time in Propensity Modelling allowed me to enhance my expertise in statistical models and their use in business situations. Whilst at LBG I successfully built and monitored models to predict customers’ behaviour over a range of products and situations. The key to the success of my models is my ability to understand the question that is to be answered. I designed a monitoring process to support a key customer model; this process was so successful that it was rolled out to all models. My position widened to include other roles which included the monthly implementation of new models. For this I need an understanding of a complex process affecting a number of departments. I also needed to manage people’s expectations and ensure they met deadlines whilst maintaining quality. In addition, I was responsible for all external data involved in the propensity models. As such I maintained good relationships with a number of data providers and members of our risk and contract management departments. I tested data from key providers and gave feedback to ensure their data added appropriate value to the Group; sometimes requiring sensitivity to maintain an effective relationship.I also managed, supported and advertised two pieces of software, which have been used throughout CSI. These are KXEN and Attensity, which is used to analyse text data. As part of my support I arranged internal and external training for end users, hands on support and aim to introduce Attensity onto a Group wide server. I have been involved in integrating the two heritages modelling processes. I have been developed a single model building process. These have resulted in a standard set of SAS macros which will pull data from Teradata.When I joined Marketing Sciences I was a Graduate Trainee on a planned temporary placement within the team; however, when a vacancy became available I was encouraged to apply for the role and was duly offered the position.

While in Decision Sciences (Credit Cards) I was involved in a number of projects, which included the rebuilding of a risk scorecard using logistic regression techniques. Here I was responsible for the non-franchised population model, which I improved to outperform the previous model significantly; the model also included contingencies to manage a data migration programme and any unforeseen consequences of this. In addition I was also responsible for understanding how a second model, creating a key business index, could be impacted. This required a detailed understanding of the underpinning interrelationships and complex processes. My recommended solutions were agreed with key stakeholders and implemented. My strong SAS and Sequel coding skills were crucial to the success of the above projects. In addition, I made effective use of on the job experience and courses to develop a strong understanding of building propensity models and the supporting monitoring processes to ensure robust sustainability. The placement provided excellent experience in working within a specialist team environment providing technical expertise to operational colleagues.